Celebs Go Dating's Helen Flanagan has given a pretty straightforward reason for not wanting to go out with a bodybuilder who went viral for his protein-heavy diet.
In a recent episode of the E4 dating show, the former Coronation Street star, 34, went on a date with Danny Andrews.
Danny is no stranger to his 15 minutes of fame given that, back in 2007, he was featured on BBC Three documentary Baby Faced Bodybuilders.
The doc included a clip of the then-teen cooking his own meals, explaining he would mostly eat fish accompanied by a rice cake at two-hour intervals during training.
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Danny, who has since capitalised on his own meme-ification by launching his line of protein rice cakes, brought one of his products to Helen on their date.
"Oh my God, what is this?" she asked.
"So I bought you a present," Danny began to explain.
"When I was sixteen, I was on a bodybuilding documentary," he continued.
"And there was a clip where I say, 'Eight o' clock in the morning, I'll have fish and a rice cake, and then I have some more fish and a rice cake.
"And then I come across really thick on it and it went viral."
Helen immediately connected the dots, revealing she had seen the video.
"You're that guy?! I've watched that!" the actor said. "That's so funny!"
Unfortunately, Danny's internet aura and business-savvy approach weren't enough for Helen to want to see him again.
"Well, it was lovely speaking to you," she told him at the end of their date, before sharing the reason for not wanting another.
"Oh wow, that fish and a rice cake meme was so funny but I don’t want to go out with a meme," Helen later told producers.
"So I'm afraid it's a no for Danny."
Danny, who works as a barber and continues lifting heavily, has reflected on the clip that made him famous and that regularly resurfaces.
"[...] that clip just makes me look really thick," Danny told LADbible in June.
"Which again, is really funny and people still get joy from it now, it still go goes around in waves.
"So it will go quiet for a bit and then it'll come out again. And then it'll be everywhere and then it'll go quiet again.
"But I've been doing it for 17 years now. So I think it's part of like British culture."
Celebs Go Dating airs Mondays to Thursdays at 9pm on E4.
Topics: Celebrity, TV and Film, Sex and Relationships
Stefania Sarrubba