Kanye West has released a new 30-minute documentary, Last Week, which captures footage of a disturbing meeting between the rapper and two Adidas executives.
And at one point during the frosty exchange, Ye whips out his phone and starts playing a clip from a pornographic video, shoving his screen into an executive’s face in an attempt to strengthen his argument. Take a look at the uncomfortable moment below:
“He’s got the same voice doesn’t he?” the rapper can be heard saying as he shows the two men the clip.
“Is this a porn movie?” the man then asks, before Ye moves the camera closer to his face.
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"He’s got a northern European accent,” the exec objects, noting that their voices don’t sound very similar at all as everyone sits around uncomfortably.
“Jesus Christ… come on, man!" the executive says after a few moments and swats away Ye’s phone in an attempt to get the meeting back on track.
Elsewhere throughout the meeting, which features several cuts, the rapper points to a man with a blurred-out face and says “I’m only going to work at Adidas if he’s the CEO.”
“You guys have done wrong by the company, by the business, and by the partnership,” he added.
“The whole concept of this [porn] video is that the guy had cheated. So then the girl is like, ‘Well, I’m going to do the thing that’s your worst nightmare.’
“This is your worst nightmare,” he says, pointing dramatically at his pick for CEO.
One of Ye's associates chimes in to clarify his bosses remarks following the outburst, and says: “What you’re feeling right now is extreme discomfort, and that is exactly the point. Because when someone steals this man’s ideas, his creations, it’s like you’re stealing a child.
“These are all children of his mind, and you’ve kidnapped them.”
Ye has had a brand partnership with Adidas since 2013, under which the rapper retains full ownership of the Yeezy brand and has complete creative control over the products released through the brand.
Their relationship has soured in recent months though, after Ye criticised the brand for creating 'Yeezy Day' - the annual day in which the company releases some of its most anticipated Yeezy sneaker drops without his permission.
It is unknown if the meeting from the clip took place before or after Adidas’ announcement on October 6th that Kanye’s partnership with the company was 'under review'.
A statement from Adidas reportedly read: “Adidas has always been about creativity, innovation, and supporting athletes and artists to achieve their vision. The Adidas-Yeezy partnership is one of the most successful collaborations in our industry’s history.
"We are proud of our team that has worked tirelessly throughout our collaboration with [Kanye West] and the iconic products that were born from it.
“We also recognise that all successful partnerships are rooted in mutual respect and shared values. After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.
"We will continue to co-manage the current product during this period.”
Elsewhere in the documentary, Kanye can be seen attending meetings relating to a number of his personal ventures, along with debuting some new music.
At no point during Last Week does Ye address the alleged anti-semitic remarks he made earlier this week which saw his account get suspended from Twitter and Instagram.
Topics: US News, Celebrity, Kanye West
Tom Sanders