Lewis Capaldi serenades stunned travellers with impromptu concert at 35,000 feet

Look, we have to give props to his creative marketing ploy.

In a video posted to the star’s Instagram page, Capaldi emerges from the blue curtains in economy, pushing a trolley as passengers look on, stunned.

“Hello! Do you want everyone from the trolley,” he says before handing out refreshments.

However, his fans were too speechless to put in an order.

At this point, he asks one of the passengers for a Pringle as people continue to film the singer on their phones.

“I apologise because someone is sleeping,” he says while pulling out his guitar.

The Scot proceeds to sing a few lines from his new track Wish You The Best.

“I have never seen him that close, I am like wow,” one of the startled teenagers on the flight says.

“It just doesn’t seem real,” says another.

After wrapping up his performance, Capaldi jokes: “Sorry for disturbing your flight, if you don’t know my name is Ed Sheeran”.

The surprise appearance had many online absolutely delighted.

One person wrote: “Down to earth my bro! That's why we all love ya dude.”

Another commented: “Important question…. You up for being my best friend?”

While a third said: “Well I’d share my Pringles anytime.”

Capaldi is currently in the US embarking on his biggest-ever sold-out headline tour of North America, with the tour kicking off in Nashville.

He will then headline the Reading and Leeds Festival in August and perform at Glastonbury Festival before heading to Manchester, Edinburgh & Belfast.

In an emotional video posted to the singer’s social media, he says: “During soundcheck, my voice was just giving in.

“So unfortunately, to prevent further damage, I've spoke with a doctor here and I'm going to have to just take a week to let this die down and heal properly rather than doing any permanent damage to my voice.

“I'm really sorry about this, I shouldn't be doing this, I feel like a d**k, especially tonight in Barcelona since it's so close to the show I wanted to give the update myself, so you know it's coming from me and not someone in my management.”