• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Netflix viewers threaten to cancel subscriptions over new AI feature that 'no one wants'

Home> Entertainment> Netflix

Published 17:11 17 May 2025 GMT+1

Netflix viewers threaten to cancel subscriptions over new AI feature that 'no one wants'

It's all getting a bit too Black Mirror for my liking

James Moorhouse

James Moorhouse

Netflix viewers are threatening to cancel their subscription over the latest news that the streaming service is set to start showing AI adverts during shows.

It's somewhat ironic that Netflix is seemingly following in the tracks of its own show Black Mirror, by treating its lowest tier of subscribers to new AI adverts.

In the first episode of the latest series, 'Common People', Rashida Jones starts spewing out adverts at work, as she cannot afford to pay for a higher tier of subscription for the tech keeping her alive.

Advert

There's no doubt that the TV and film provider has plenty of 10/10 entertainment on there, even the new norm is waiting several years between seasons. I'm looking at you Stranger Things.

Adverts could be generated just for you (Getty Stock)
Adverts could be generated just for you (Getty Stock)

But after years of price rises in the cost-of-living crisis, and the more recent introduction of ads, this could well be the final straw for some users to make them leave the platform for good.

Amy Reinhard, president of advertising at Netflix, said at an event for advertisers (as reported by the Daily Mail): "The foundations of our ads business are in place, and going forward, the pace of progress will be even faster."

The new adverts are expected to arrive in 2026, with Netflix confirming that they will appear not just in the usual scheduled breaks, but also when you press pause, with AI also employed to make the advert relevant to whatever you're watching at the time.

Advert

Users could be shown a commercial for a product they'd searched for earlier that day, mixed with content from the show on your telly, which isn't worrying at all.

It isn't clear how users will be able to differentiate between AI adverts, and non AI adverts. After all, it's come a long way in the last few years.

AI isn't everyone's favourite, as there's always the chance that it could take work away from a real person, and it seems as if plenty of people will reconsider their subscription after hearing the news.

On X, formerly Twitter, one commenter wrote: "Gross no thanks @netflix no one wants this garbage. I'll never subscribe again if this get[s] put in."

"@netflix nobody likes AI. Guess it's time to cancel the subscription," another added.

Advert

Not everyone is a fan of AI (Getty Stock)
Not everyone is a fan of AI (Getty Stock)

A third said: "It's like they're trying to lose subscriptions."

On social media, many commenters even started to consider how they would access their favourite shows, should they make the decision to cancel their subscription.

One Netflix subscriber wrote: "I'm at the point of cancelling all of them and just buying DVDs."

LADbible has contacted Netflix for comment.

Featured Image Credit: Getty Stock

Topics: Netflix, AI, Technology, TV and Film

James Moorhouse
James Moorhouse

James is a NCTJ Gold Standard journalist covering a wide range of topics and news stories for LADbible. After two years in football writing, James switched to covering news with Newsquest in Cumbria, before joining the LAD team in 2025. In his spare time, James is a long-suffering Rochdale fan and loves reading, running and music. Contact him via [email protected]

X

@JimmyMoorhouse

Advert

Advert

Advert

Choose your content:

14 hours ago
15 hours ago
16 hours ago
19 hours ago
  • 14 hours ago

    Netflix users have just weeks to watch highest rated Rotten Tomatoes movie ever before it’s removed

    The 2018 thriller-drama film has a perfect score from critics and viewers don't have much time left to watch it

    Entertainment
  • 15 hours ago

    Man throws up after being told he has to let partner sleep with another man

    Apparently, we're in the era of baffling sex shows on TV

    Entertainment
  • 16 hours ago

    Michael Cera’s mum left Superbad set ‘pretty quickly’ after seeing scene he was filming

    The Superbad cast came together to talk about their awkward scenes

    Entertainment
  • 19 hours ago

    Why it took David Beckham so long to receive knighthood as he finally gets honour

    The former England captain has had two notable scandals, which could have stopped his knighthood

    Entertainment
  • 'Diabolical' Netflix update unveiled with users threatening to cancel subscriptions
  • Netflix viewers threaten to cancel subscriptions after Bin Laden series is delayed and no reason given
  • British crime thriller called 'best thing on Netflix' floors viewers with twist that reframes show
  • Netflix has viewers raving over '10/10' plane horror watched for more than 50 million hours