Peter Kay is using the success of his epic comeback to give back to those in need.
Proving himself to be one of the most kind-hearted comedians on the circuit, he's promised to donate £1 for each ticket holder at his gig at London's O2 Arena on Friday (16 December).
According to The Mirror, Kay took the stage wearing a full Santa costume - he's clearly getting into the Christmas spirit.
The 49-year-old Phoenix Nights star told the crowd: "I was coming down on the way here and I thought what we should do because it’s Christmas.
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“I think Christmas is about doing good things for other people so we’re gonna take a pound off each of you.
"I’m going to put it in a children's charity and I was looking at my phone on the way down and I found one called Action for Children."
Action for Children is a charity created to help vulnerable children and young people and their families across the UK.
FYI, the London show - which marked the start of his monthly residency at the O2 as part of his huge comeback tour - saw 14,000 fans in attendance.
So that's a whopping £14,000 going to the non-profit at what is for many the most critical time of the year.
Kay continued: "They (Action for Children) do a Secret Santa and it seems really lovely.
"There’s 14,000 people here, so if I take a pound that’s £14,000 for children on your behalf. So thanks!"
A representative for the comedian later told the outlet: "“We can confirm Peter is making this donation."
It's safe to say the good deed went down a treat with the crowd, and the same goes for the charity.
Locks Farmer, managing director for fundraising, communications and policy at Action for Children, said: "This is such fantastic news – a huge thank you to Peter Kay.
"Sadly, there will be children all across the UK who face a very different Christmas this year.
"No toys, no Christmas dinner, nothing but a cold house. This amazing donation will support our frontline workers who are helping struggling families."
If you too would like to donate to the good cause, you can do so by following this link.
Kay previously said he 'can't get his head around' the reaction to his Better Late Than Never tour, which has seen his website crashing, tickets selling out in seconds and touts flogging seats for astronomical prices.
But it's not all that surprising considering a) he's one of the UK's most beloved stand-ups and b) it's his first tour in 12 years.
Nonetheless, Kay has tried to curb the issues that have arisen by extending his tour and adding even more dates.
He kicked off his much-anticipated comeback earlier this month at Manchester's AO Arena, where he choked up as he performed to a sold-out venue 16 miles from his hometown of Bolton.
Daisy Phillipson