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Sam Fender may have performed on the world-famous pyramid stage at Glastonbury but he stayed true to his roots, as he paid a subtle yet powerful tribute to his hometown.
The singer-songwriter, who won the Brits Critics Choice Award in 2019, has already had an epic career, performing to audiences across the world including two sell-out gigs at Newcastle Utilita Arena earlier this year.
Fender has even sold out Finsbury Park, which he is set to headline on 15 July in front of 45,000 people.
Performing at Glastonbury is just the latest in his line of achievements and the star was nothing short of grateful as he spoke to the audience of over 100,000 people.
He said: "Oh my f**king word Glastonbury, how we doing? Me and the boys have never been here before; we’ve never been here as punters, we’ve never played here and we’re doing that all in one day, which is the most f**king crazy experience.”
Fender's Glastonbury is understandably a big achievement for the singer, who had to pull out of the festival due to illness in 2019.
Despite his success, Fender has proved to his fans he is loyal to his roots, as he played tribute to his hometown during his Glastonbury set.
The North Shields native's jacket caught the eyes of eagle-eyed Geordies. Fender wore yellow North East Homeless badge, the charity he was made patron of earlier this year. The star also raised an impressive £130,000 for the charity during a fundraiser at O2 City Hall Newcastle.
While the badge may have gone unnoticed by many, Geordies picked up on the subtle tribute, with North East Homeless posting a picture of Sam on its Facebook page.
The post attracted a host of comments from proud Geordies. One user wrote: "It’s about the badge, the meaning, the absolute support for those that need it."
Another added: "Seen him live once, cant wait to see him again. Proper grass roots lad, using his platform to raise awareness for the homeless.. well done sam."
A third user also commented: "Spotted his badge!!! Smashing it Sam."
The Tyneside tributes did not end there, as Fender was spotted swigging from a bottle of Newcastle Brown Ale before before dedicating 'The Dying Light' to Geordies in the audience.
Saxophone player Johnny Bluehat, who plays alongside Fender, was seen wearing his usual NUFC top, complete with a Magpies flag flying across the stage.
Fender's performance was broadcast live on BBC One, with the star performing hits such as 'Seventeen Going Under’ and 'Will We Talk’. He also dedicated 'Spit of You’ to his dad, Al Fender.