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Everyone was talking about Kylian Mbappe when he was on the pitch - his speed that was too quick for the cameras and then there was that genius pass against Belgium.
But now the World Cup is well and truly over it seems everyone is continuing to talk about him off the pitch - he really is the gift that keeps on giving.
And this time it's not for his football skills but for his overall generosity as he's giving his World Cup earnings to a charity.
According to USA Today, Mbappe, who scored four goals this year for France, decided to donate his earnings from the tournament to a charity that gives free sports instruction to hospitalised and disabled children in sports, Premiers de Cordee.
The organisation also coordinates disability awareness campaigns for schools and businesses.
After consulting with his entourage, Mbappe decided his World Cup premiums could serve a better purpose going to the charity, according to L'Equipe.
What a LAD.
Sebastien Ruffin, general manager of Premiers de Cordee, told Le Parisien: "Kylian, he's a great person. When his schedule allows it, he intervenes for us with pleasure.
"He has a very good [relationship] with children, he always finds the right [words] to encourage them.
"I sometimes even feel that [he] takes more pleasure to play with the kids than the kids themselves."
Sports Illustrated reported that Mbappe earns about £17,000 ($22,534) for each game he plays, with bonuses. It was also reported that he received a £265,000 ($351,000) bonus if France won the tournament (which we all know they did).
France beat Croatia 4-2 at Moscow's Luzhniki Stadium on Sunday winning them football's biggest prize for the second time.
And Mbappe had quite a lot to do with the victory - Paul Pogba set the teenage phenom away down the right, then received the ball back on the edge of the area. He had two efforts. The first one was blocked, but the second was a curling finish well beyond Danijel Subašić.
Mbappé then found the ball on the edge of the box, before checking back and finishing low into the corner. It was his fourth goal of the tournament, and he became the youngest World Cup final goalscorer since Pelé - who is now 77.
His speed, his set-ups and his goals maybe, well probably, contributed to his FIFA Young Player Award - the Paris Saint-Germain forward scored four goals, one in the final and three in the knockout stage.
Ballon d'Or in a few years? If it was awarded for generosity, he'd have it now, that's for sure.
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