I’m A Celebrity… Get Me Out Of Here! viewers have hit out at a birthday card design that they say ‘mocks’ Nella Rose.
He approached Rose and said: "Nella? Darling? You don't want to eat?"
Rose replied: "Can you leave me alone?"
She explained he'd made a comment the day before, saying: "You know that my mum's dead, and you know that my dad's dead. You know that, right?"
After having it out with him, Sirieix replied: "I am so sorry. Can I just say? First of all, I am sorry I've offended you. I am unaware that you felt offended.
"I am unaware that what I said would lead to this conversation, I only said that in a way because I am older than you, I am 51 and you're 26."
She explained in the Bush Telegraph: "Last night after dinner Fred made a comment about him basically how he could be my dad.
"I took offence to that because one of the first conversations we had together was me opening up about the fact that my dad's passed away."
Personalised card company Moonpig has since appeared to release a birthday card depicting Rose, which some fans have accused of ‘mocking’ the star.
The card, which has a drawing that appears to be of Rose, features the line: "I’m really offended that it’s your birthday."
And it seems the design has not gone done well with some viewers, with one writing: “This is so disappointing from Moonpig. You can think Nella overreacted/misunderstood Fred but absolutely no need to mock how she processes grief for a cheap laugh.”
Another commented: Are @MoonpigUK alright? I mean, who in the f**k of f**ks green-lit that Nella card?!
“Right or wrong, the foundation of her outburst was grief. #Moonpig why the hell would you want to play with that?!”
While a third wrote: "So Nella’s going to come out of the jungle and see corporations like @MoonpigUK mocking the trauma she’s faced losing both of her parents recently? Cool."
Someone else said: “Nella Rose, has not only been the target of online racism but is now becoming a mockery for card companies, Moonpig to be specific.
“This woman is going to leave the jungle and learn that she is being used for ‘tongue in cheek’ British humour. Do better.”
LADbible has contacted Moonpig for comment.Featured Image Credit: ITV / Pavlo Gonchar/SOPA Images/LightRocket via Getty Images