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X Factor star who had Snog Marry Avoid 'make under' now lives very different life years after extreme look went viral
Home>Entertainment>TV
Published 17:14 16 Jul 2026 GMT+1

X Factor star who had Snog Marry Avoid 'make under' now lives very different life years after extreme look went viral

Chloe Khan has been on quite the journey since appearing on the BBC Three show back in 2009

Olivia Burke

Olivia Burke

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Chloe Khan has come a long way since she first burst onto our TV screens nearly two decades ago.

She's swapped West Yorkshire for Dubai and singing for adult subscription platforms, while she's also amassed a massive social media following.

Although people might know her as a glamorous influencer these days, Khan's roots go back to reality TV, as she's appeared on a ton of hit shows that are beloved by Brits.

Now aged 35, Khan's life has changed quite dramatically in the years since she first introduced herself to the world on the legendary BBC Three show, Snog Marry Avoid?

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She appeared on the series which revolved around inspiring people to embrace a more natural look back in 2009. "My mission is just to be glamorous, glamorous, glamorous," the mum told viewers.

As you can imagine, she was subject to plenty of a lot of playful teasing from the Personal Overhaul Device (POD).

Chloe Khan's first venture into reality TV was Snog Marry Avoid? (BBC)
Chloe Khan's first venture into reality TV was Snog Marry Avoid? (BBC)

Khan, who was just 19 at the time, got ribbed about her outfit - which was compared to a mashup between a 'tea towel and a tutu' by POD - before having her 'make-under'.

The Wakefield-born star was forced to ditch her fake tan, heavy makeup, skimpy outfits and vibrant velour tracksuits in favour of a more simple look.

Khan reckoned that she didn't 'even look like herself' after POD had finished with her, as she said: "I’m honestly gobsmacked I can’t even speak hardly.

"It does look nice, like smooth and that," Khan added, before promising she would give it 'a try' in future - but it seems her stint on Snog Marry Avoid? didn't inspire her to adopt a subtler sense of style.

Khan then popped back up on telly the following year when she gave The X Factor a go. She strutted out on stage, introduced herself as 'Chloe Mafia' and had a very memorable audition in 2010.

After trying out a handful of songs, the aspiring singer managed to convince judges Simon Cowell and Nicole Scherzinger to give her a chance and she proceeded to bootcamp. Louis Walsh managed to resist her charms, though.

She then had a go at impressing The X Factor judges (ITV)
She then had a go at impressing The X Factor judges (ITV)

"Chloe, I just want to say first of all I think you're a beautiful girl," Pussycat Dolls star Scherzinger told Khan. "And with your age and everything, I think I would like to see a bit more you, underneath all of this."

Cowell said he 'thinks there is something there' - and although both of these two might have been mistaken about her potential to be a music star, I suppose he was right about Khan having a certain je ne sais quoi.

After being booted off the singing show, the social media star started concentrating on modelling and other business ventures instead, such as her webcam empire.

She explained in 2016 that her army of glamorous girls could charge blokes to talk to them online for up to £5 a minute, as per the Daily Mail.

Khan launched her own adult enterprise after earning a decent amount of dough from webcamming herself and selling sexy selfies - which earned her the money she 'needed to really get kickstarted' in the webcam world.

"It really actually has changed my life," she said. "I know what I’m doing, I run a tight ship, I’ve got my schedule and my targets, it’s a business.

"I am very business-orientated, I am business Barbie and selfies are my game."

She's conquered social media in the years since then (Instagram/@chloe.khan)
She's conquered social media in the years since then (Instagram/@chloe.khan)

Putting all her focus on modelling paid off well for Khan, as she ended up scoring multiple Playboy covers in 2015 and even visited the infamous Mansion.

After taking a hiatus from reality TV for a few years, she then returned to this realm by signing up for 2016's Celebrity Big Brother - joining stars such as Frankie Grande, Aubrey O'Day and Christopher Biggins in the famous house.

Appearances on shows such as Celebrity 100% Hotter, Celebrity Sex Pod and Just Tattoo of Us followed, while she's also been invited onto a number of UK daytime shows too.

Whether you're a fan of Khan's look or not, no one can deny that she turns head wherever she goes.

She's been candid about undergoing a host of cosmetic surgeries over the years, including three nose jobs, a couple of boob jobs, a Brazilian bum lift (BBL) and bum implants.

Khan is now largely based in Dubai (Instagram/@chloe.khan)
Khan is now largely based in Dubai (Instagram/@chloe.khan)

In 2023, the mum told The Sun that she estimates that she has spent in excess of £1million on plastic surgery and other non-surgical treatments.

In the last several years, Khan has become a well known influencer and has racked up almost 2 million Instagram followers.

She makes the most of having an army of admirers by directing them to her OnlyFans page, where she charges subscribers around £15 a month to access her saucy pictures and videos.

Khan previously claimed that she has made a 'crazy' amount of money from flogging adult content - which adds up, as a quick glance at her social media page will leave you sure that she is a woman with a very sizeable income.

She's constantly wearing designer ensembles and handbags, while she appears to be on extraordinary holidays more than she's at home - and her posts suggest she is currently enjoying a Euro summer.

Khan is largely based in Dubai these days and apparently has a few other business ventures under her belt. All in all, she's not done half bad since Snog Marry Avoid?

Featured Image Credit: BBC

Topics: UK News, TV, X Factor, Big Brother, Social Media

Olivia Burke
Olivia Burke

Olivia is a journalist at LADbible Group with more than five years of experience and has worked for a number of top publishers, including News UK. She also enjoys writing food reviews (as well as the eating part). She is a stereotypical reality TV addict, but still finds time for a serious documentary.

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@livburke_

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