Every now and again, a viral sensation manages to break it past their 15 minutes of fame - Bhad Bhabie and Salt Bae being two prime examples.
And it looks like the 'Walmart Yodelling Kid' is one of those people, judging by what he's up to today.
To refresh your memory, Mason Ramsey rose to online fame back in 2018 at the tender age of 11 thanks to a now-deleted Twitter clip of him yodelling - country music style - in an Illinois Walmart.
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His rendition of the song 'Lovesick Blues' by Hank Williams captured the hearts of millions of people worldwide, and things were looking good for the kid's future.
Atlantic Records and Big Loud both took him on with a joint record deal, and in July that year he released his debut EP 'Famous'.
He was even invited to the stage at Coachella to perform the song that made him famous.
But despite his musical career kicking off, the teen decided to take a social media hiatus, explaining that he just wanted to live his life, which is fair enough.
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But this all changed in January this year, when Mason took to Instagram to share a series of photos of him doing regular teenage things like celebrating his birthday, jet skiing and going to his school dance.
Alongside the snaps, he wrote: "Sorry I’ve been so quiet on social media lately. I’ve been living my life and took a step back from everything for a bit.
"I’m 15 now and a lot has changed since that day in Walmart. Hang tight because I’ve got big plans for 2022."
And he wasn't joking - his tracks have been doing the rounds on TikTok this year after he used them in numerous video updates about his life.
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He's also been performing live shows in the US, and recently dropped a video for his hit song 'Before I Knew It', which is currently at 1.8 million views on YouTube.
In a recent interview with ET Canada, Mason opened up about his rise to fame, saying: "I never expected that to happen to be honest with you.
"I'm glad to know that people still remember me."
Discussing how his TikTok videos have quite literally racked up millions of views, he explained: "No matter how many people are there, I would always still love to sing and perform."
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In short, it looks like Mason's got plenty more years of yodelling left in him.
Daisy Phillipson