• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • FFS PRODUCTIONS
    • Say Maaate to a Mate
    • Daily Ladness
    • UOKM8?
    • FreeToBe
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Five Guys boss explained why restaurant charges so much as receipt photo goes viral

Home> Lifestyle> Food & Drink

Published 20:33 6 Mar 2024 GMT

Five Guys boss explained why restaurant charges so much as receipt photo goes viral

The CEO revealed why food at the chain costs so much

Joshua Nair

Joshua Nair

Five Guys is known as a fan-favourite in the fast food world.

With its juicy burger patties, golden fries, refillable drinks and delicious milkshakes, what's there not to like?

Well for one, it's known that a meal at the chain will hit your bank account a bit heavier than its competitors.

In fact, there has been a recent outrage on social media as a photo of its 'premium prices' has gone viral, with customers slamming the restaurant as 'out of control'.

Wall Street Silver shared a snap of a receipt from a Five Guys in the US to X, which revealed the prices of each item: a Bacon Cheeseburger priced at $12.49 (£9.83), a small portion of fries for $5.19 (£4.08) and a regular soda for $2.89 (£2.27).

Advert

After tax and gratuity, the grand total of this meal for one came to $24.10 (18.97), and the post was captioned: "Five Guys prices are out of control. $24 for one person."

They later added: "Guess I was expecting about $12 to $15 per person for Five Guys. $22 (without tip) just seems to cross a line.

"What is the right amount these days?"

One of Five Guys' signature cheeseburgers.
Instagram/@fiveguysuk

Users online used the comment section to blow off some steam, with one user saying: "$5 for a small fry is highway robbery. It's literally just a potato and some salt. "Fast food becoming a luxury meal is a sign of the times."

Advert

Another added: "$5 for a small fry is highway robbery. It's literally just a potato and some salt."

However, many claimed that the heftier price tag was 'worth it'.

Today, a Bacon Cheeseburger in the UK will set you back £11.95 for reference, but why is it so much more than other fast food chains?

Well who better than Five Guys' CEO Jerry Murrell to explain the company's pricing structure.

He previously revealed: "Our food prices fluctuate.

Advert

"We do not base our price on anything but margins.

"We raise our prices to reflect whatever our food costs are.

"So, if the mayonnaise guy triples his price, we pay triple for the mayonnaise! And then we'll increase the price of our product."

The CEO of the fast food chain previously explained its prices.
Mike Kemp/In Pictures via Getty Images

Though people have also attributed the extra costs to factors such as its 15 free available toppings, fresh ingredients, peanut oil-cooked chips or its larger than average portion sizes.

Advert

Behavioural science expert Rory Sutherland spoke about the topic in a TikTok clip too, saying: "Five Guys is an interesting one because no one would have thought you could charge $10 for a burger in an environment that is no more exotic than a McDonald's, right?"

He then highlighted that the deal you're getting might actually be better: "If you delve a bit deeper, the burger and the shake - the two signature items - are the only things that are expensive.

"You get free drinks refills, you get an extra scoop of fries for free, you get free peanuts. All the toppings on the burger are entirely free, regardless of how many of them you want."

LADbible has contacted Five Guys for comment.

Featured Image Credit: YouTube / Mike Luzio / X/@‌WallStreetSilv

Topics: Five Guys, Food And Drink, Money

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

X

@joshnair10

Advert

Advert

Advert

Choose your content:

13 hours ago
17 hours ago
a day ago
2 days ago
  • Getty/Ethan Miller
    13 hours ago

    All ‘red flag’ items Gordon Ramsay says you should never order at a restaurant

    If Ramsay says it's a red flag, he must be right... right?

    Lifestyle
  • Getty/Astrid Stawiarz
    17 hours ago

    Hooters set to make major change to famous uniform

    The new owners of the popular chain are set to make a change to their famous uniform

    Lifestyle
  • YouTube/Drew Binsky
    a day ago

    Man who visited all 197 countries in the world shares worst city he’s ever been to

    There's one place he really didn't enjoy above all else

    Lifestyle
  • Getty Stock Images
    2 days ago

    Chances of you starting smoking again despite quitting explained as video shows damage one cigarette does

    Everyone knows that smoking is bad for you, but a sobering video shows how just one cigarette can undo all your good work

    Lifestyle
  • Five Guys website has an instruction explaining what you're supposed to do with extra fries in the bag
  • Why Five Guys charges so much for burger and fries after being criticised for 'out of control' prices
  • Why Five Guys charges you so much for a burger and chips
  • Man thinks he’s worked out genius reason why Five Guys charges so much for a burger