We've all binge watched Man V. Food and worked up quite the appetite, as well as picking up the gist of the epic eating challenges offered by some eateries.
Legions of local food spots have now joined in the fun and offer customers the chance to see if they can stomach huge portions while working against the clock.
Cattlemans Steakhouse in Devon is one of them - but it has found itself at the centre of controversy after refusing to pay out to one of its punters and crown him a chewing champion.
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A bloke called Dan stepped up to the plate to take on the pub's 4,500 calorie mixed grill challenge - which is sure to leave anyone with the meat sweats.
He was tasked with devouring a monster meal which boasted a a 20oz rump steak, 12oz of gammon, four sausages, three chicken wings, a chicken breast and a 6oz cheeseburger.
On top of that lot, the food lover had to polish off chunky chips, onion rings, a whole tomato, large mushrooms, two fried eggs, pineapple rings and a salad.
In less than an hour, Dan managed to shovel down the mountain of meat on his plate - but he decided to skip the salad.
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It turns out that he simply hates the stuff, but his decision to leave his greens ended up costing him the £50 prize and bragging rights.
Cattlemans Steakhouse said of the loss: "So close... he didn't tell us he don't like salad! You pay us £50 if you fail. We do swap items you don't like out."
The pub's owner, Gary King, is clearly a stickler for the rules, as despite Dan's success at scoffing pretty much all of the meal, he didn't technically clear his plate.
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"It's simple," Gary said. "It's a challenge and the challenge is to eat and clear everything, otherwise it wouldn't be a challenge.
"Once it's on that table, that's it. There's no point in telling us afterwards because we're not going to strip the salad off and give him a bowl of chips and a bowl of onion rings, are we?"
The fact that Dan missed out on a victory because he dodged the salad hasn't sat well with a lot of people, although others told him to 'grow up' and eat his greens.
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However, it has since emerged that the most recent breakdown of the challenge shared by the restaurant doesn’t actually have any mention of a salad - despite listing the various meats on offer and all the rest of the trimmings.
There is no salad in sight on the Cattlemans Steakhouse's latest Facebook post promoting the challenge, either.
The terms and conditions of winning the mammoth mixed grill task are pretty hazy, but according to Gary, customers are entitled to a free meal and a £50 prize if they finish the humongous portion within an hour.
He says the record time for the challenge is just 15 minutes and 42 seconds, but it apparently has just a 10 percent success rate - despite 80 people tackling it since it began 10 months ago.
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During a chat with Devon Live in March, he said the jumbo sized scran can also be split between two people.
Despite not definitively stating the details of the rules, Gary did share some tips on how to be successful.
He advised: "Drink water. But everyone says, 'Oh, you're trying to make us drink water because it will fill our stomachs up'. "But what the water does is it softens the food and helps keep the food down so you're able to fit more in.
"So just sip some water as you're eating. If you watch some of those food challenges you see every one of them is drinking. They'll have a bite then a little sip, that's what they do."
He also recommended standing up when you reach the 15 minute mark to 'stretch your stomach' and allow the food to 'move further down'.
Topics: UK News, News, Food And Drink, Viral
Olivia Burke