Now more than ever people seem to take idolisation to the next level. Rather than it simply being a case of buying similar clothes to the people they look up to, people take drastic measures like getting plastic surgery to look exactly like them.
Jennifer Pamplona, 24, has done just that, injecting her arse with four pints of fat to look like reality star Kim Kardashian.
The young woman from Sao Paolo has spent nearly $500,000 (around £384,000) on revamping her derriere so it resembles infamous bum. She's also had two boob jobs, liposuction, a nose job and four ribs removed in the past seven years. She's pretty much a Lego figure, at this point.
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There were eight doctors who turned down the opportunity to inject the four pints of fat into her, saying it was far too risky. Despite the recommendations she claimed she'd be willing to die on the operating table.
"My doctors have asked me if I am scared to die from the surgeries, but, in my opinion, if it happens I will die happy and beautiful," she said. "Before, whenever I looked in the mirror all I could think was that I needed a bigger butt.
"Now I'm so much happier. Having surgery has changed my life and helped me to overcome depression.
"I'm crazy for my butt, it started when I was 17-years-old I was always slender unlike most Brazilians who are known for being very curvy."
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She added: "People always used to comment on my body and when I was dating a professional footballer, he complained, 'you don't have a big butt and you're too skinny'.
"I finally have my Kim Kardashian butt. Now I know it's very beautiful and I can compare mine to hers because it's also massive and great.
"I've spent a lot of money to become Jennifer Pamplona, but I don't see it as an expense more as an investment, I will become more famous than Kim Kardashian."
The new look has led Pamplona to a different walk of life, having modelled for brands and starred in a reality show centred around people who've had plastic surgery.
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However, it has been a bit bittersweet for her as her decision to completely change her look has had drawbacks. For example her mum didn't speak to her for two weeks because of her enlarged booty.
She says though that all she's doing is for the good of her family and herself.
"People say I'm stupid, but I have achieved a lot," she says. "I came from a poor Brazilian village . . . [now I'm] famous and [have] created a company."
"I'm a good person, I support my family, support charities, I don't drink or do drugs, I do my best for the world and try to be a better person every day."
Featured Image Credit: CatersTopics: Kim Kardashian, Plastic Surgery