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Aldi is accused of ripping off Freddo chocolate bar

Home> News

Updated 14:22 9 May 2023 GMT+1Published 13:30 9 May 2023 GMT+1

Aldi is accused of ripping off Freddo chocolate bar

Aldi is at it again, but this time it's not targeted Colin the Caterpillar but Freddo the Frog.

Poppy Bilderbeck

Poppy Bilderbeck

Featured Image Credit: Alamy Stock Photo/ Carolyn Jenkins/ Robert Convery

Topics: Aldi, Food And Drink, UK News

Poppy Bilderbeck
Poppy Bilderbeck

Poppy Bilderbeck is a Senior Journalist at LADbible Group. She graduated from The University of Manchester in 2021 with a First in English Literature and Drama, where alongside her studies she was Editor-in-Chief of The Tab Manchester. Poppy is most comfortable when chatting about all things mental health, is proving a drama degree is far from useless by watching and reviewing as many TV shows and films as possible and is such a crisp fanatic the office has been forced to release them in batches.

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Aldi is at it again, but this time it's not targeting Colin the Caterpillar but Freddo the Frog.

Look, there's a reason we all love Aldi - it satisfies our cravings for well-known brands but at a fraction of the cost.

However, when does a knock-off take the biscuit? Aldi's Penguin Bar replicates titled 'Seal Bars' certainly aren't miles apart in their packaging, but it's one of the beloved UK supermarket's chocolate bars which has become a recent topic of conversation online.

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Cadbury's Freddo the Frog Dairy Milk bar is an epic snack.
Cadbury

Aldi has become the subject of controversy over its cheaper take on Cadbury's Dairy Milk Freddo chocolate.

Similarly to what Aldi did with its Seal Bar, the supermarket giant hasn't quite literally copied and pasted Cadbury's small sweet treat, but it's not a far cry from the original design either.

Instead of a frog, it's a dinosaur, and instead of being called Freddo, it's called Deeno.

However, the packaging is a dubiously similar shade of purple and the animals are both green, moreover the font used, not to write 'Cadbury's' but instead 'Dairyfine,' is fairly hard to differentiate.

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But at a fraction of the price, who are we to complain? Alas, some customers have questioned whether the chocolate bars are a little too close for comfort.

Aldi's chocolate bar is called Deeno the Dinosaur.
Aldi

Aldi's Deeno the Dinosaur costs a mere 17.5p per bar - sold as a pack of 10 for £1.75.

Cadbury's Freddo the Frog is typically sold at 20p per frog, or £1 for a five pack, as per The Sun.

Both bars weigh 18g - so it's pretty easy maths, Aldi's Deeno comes in at a significantly cheaper price.

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Aldi is known for it's low prices.
Alamy Stock Photo/ Carolyn Jenkins

While grateful for the more affordable chocolate, Aldi customers couldn't help but take to Twitter to compare the two bars and their differences - or lack of.

One user said: "This looks very similar to that other famous chocolate bar... #Aldi #Freddo."

"Bonjourno Deeno. @AldiUK looking for a lawsuit again and I'm here for it," another wrote.

A third added: "Nah, not Aldi bringing these out. Meet Deeno, Freddo's much cheaper younger brother."

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A fourth noted: "How do Aldi get away with it? Can’t wait to try, but even the packaging is practically identical, haha.

Aldi customers have been quick to point out the similarities between the two chocolate bars.
Twitter/ @dyerAndie

And a final commented: "Who needs Colin The Caterpillar when you can have these Freddos - sorry, Deeno the Dinosaurs from Aldi?"

Indeed, the mention of Colin the Caterpillar can't help but remind us how Aldi has previously been accused of ripping off a product before.

In 2021, Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake and launched legal action to get Aldi's Cuthbert the Caterpillar removed from shelves.

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After a lot of trolling and legal shenanigans, both supermarket giants came to a settlement.

While details of the agreement weren't released, Aldi told LADbible Cuthbert was 'free[d]' - apparent in Aldi's latest brutal caterpillar cake advert.

The question is, will Deeno the Dinosaur survive too?

LADbible has contacted Aldi and Cadbury for comment.

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