Hidden meaning behind Amazon's logo has people seriously impressed

Amazon's logo is one of the most recognised in the world, and yet some people are only just finding out about its hidden meaning.

As such, he wanted a fitting name and logo.

Tech editor Brad Stone wrote in his best-selling book The Everything Store that the CEO initially landed on the name Cadabra, as in abracadabra, but this was decided against as it was confused with the word Cadaver.

Stone explained in the book: "This is not only the largest river in the world, it’s many times larger than the next biggest river."

It was a perfect fit for his intentions with the company, as he was hoping to make the online book selling platform equivalent.

Since those early days, Amazon has become a global juggernaut, branching out into pretty much any category you can think of.

And it's for this reason that the simple logo design it actually pretty damn genius.

You see, while most people assume the orange arrow under the name represents a smile, it's actually pointing from 'a' to 'z', highlighting that Amazon sells everything you could need.

Plenty of people are only just discovering the meaning, with one writing on Twitter: "I just realised the arrow under the amazon logo indicates a to z I feel f**king stupid."

Another said: "I was today years old when I realized the arrow in the Amazon logo points from A to Z."

A third added: "Tell me why i just realized why the amazon logo has an arrow pointing from a to z… cos they deliver from point a to z oh my goshhhh."

What makes it even smarter is that it works for books just as it does for all categories. And it's not the only company to incorporate a clever hidden design in their logos.

Same goes for Pinterest, which is both a P and also a drawing of a pin to match the name.