Twitter user Kate Hinds shared a snap of her home, showcasing a fairly magnificent shelving unit filled with books, a television screen, plants, various knick-knacks and even, somewhere, a cat.
This prompted something of a feline version of Where's Wally, with internet users furrowing their brows and scratching their heads as they tried to locate the mysterious moggy.
She wrote: "Today in find the cat."
With more than 44,000 retweets and 200,000 likes, it's clearly a game Twitter has become obsessed with.
Many ended up giving up, with one writing: "I couldn't find kitty. Had to look at the comments."
Others simply became a little distracted:
I have no idea where your cat is but that is one fine looking collection of books.
- Wendy E.N Thomas NH State Rep (@WendyENThomas) June 7, 2020
"Found no cat (this is a hard one) but bird bingo????" another added.
Someone else commented: "It should not have been that hard for me to find your cat. Love the bookshelves!"
In the end, Hinds took pity and shared the answer with those who simply couldn't track down her mischievous cat, revealing its tiny paws lurking underneath the TV.
But her game was far from over, as the photo encouraged many other pet owners to share photos of their own cats in hiding - some more successfully than others.
Too easy. Let's try a harder one. Hint: there are actually two cats in this picture pic.twitter.com/6fnssG8CT3
- Jerry Mathers (@HandsAtlanta) June 8, 2020
Another person simply lamented that they felt their furry friend was 'plotting to kill', posting a photo of the animal staring at them from afar at the top of the staircase - a common sight for anyone sharing a home with a cat that would frankly rather you weren't there, and that seems to believe your presence is no less than the bane of its life.
Of course, now that you've managed to find the cat among the books, you can always revisit that viral image of the leopard hiding in a ditch...
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