We love our pets; they're part of the family. We buy them Christmas presents and generally treat them much better than many of our human relations.
We even buy them clothes to wear when we take them out for walks. But why should they get all the fun of dressing up?
Well, wonder no more, because you can now buy hyper-realistic masks of your furry friends to wear yourself - and they're as haunting as they sound.
Yep, the utterly terrifying pieces of kit have been designed by two Japanese firms; creative planning team Shindo Rinka and the brains over at workshop 91 (pronounced kyuu-ii).
But you've got to be really committed to the cause, because they don't come cheap; a typical mask will set you back ¥300,000, which is the equivalent of £2,100 / $2,800.
The project is called 'My Family' and allows people to have custom-made masks to resemble their real-life pets.
All you have to do it submit a photograph of your animal pal and they will get to work creating a mask.
But it's not just limited to pets; you can also get a gorilla, a monkey, or even a rhino, if you so desire.
And this isn't the first time the creative minds over at Shindo Rinka have delved into the world of bespoke animal get-ups. Prior to 'My Family', thew launched 'It's Me', which allowed customers to purchases ultra-realistic orangutan masks... so they've got form.
Now, while you may think wearing an animal mask is too far, it is nothing compared to Kaz James, who actually lives as a human pup.
The 37-year-old claims to have felt like a dog since childhood and was unable to relate to others before allowing his pup persona to shine through in his late teens.
Now store manager Kaz has made the transition from shy part-time pooch to confident canine with the help of a thriving online pup play community and open-minded pals.
Outside of work he can be found flaunting his furry side in customised rubber outfits, masks, dog leads, harnesses and even a bespoke £2,000 ($2,600) fur suit.
Kaz, from Salford, Greater Manchester, said: "I didn't ever feel like a human, I always felt like a dog that was really out of place. I never really had a name for it, being a pup wasn't a thing I knew about. When I met other people like me I felt I could be myself."