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Featured Image Credit: Impulsive Buy/Coca Cola
Coca-Cola has revealed what the final flavour in the brand’s Creations line will be, and it sounds bonkers.
Coke’s new flavour is called ‘dreamworld’ and your taste buds can expect ‘technicolour tastes and surrealism of the subconscious’ - whatever that means!
The flavour will be available to buy from today (15 August) and wraps up the Creation series, which is aimed at Gen-Z and also featured ‘byte’, ‘starlight’ and ‘Marshmello's limited edition’ flavours, the last of which was created in partnership with DJ Marshmello.
Coca-Cola’s Creation series gives fans of the iconic drink access to an Augmented Reality music experience when they scan a barcode on the can.
Coke said its ‘byte’ flavour was ‘an amazing nod to gamers’ and ‘transcended both the digital and physical realms’ while being billed as tasting like pixels.
After the ‘byte’ drink was released in May, Oana Vlad, Coca-Cola’s senior director of strategy, said he hoped the beverage ‘provoked debate and curiosity’.
Vlad told CNET: “What I find especially exciting about this Coke Creation is the intentional air of mystery in defining the taste of a pixel.
“We know that any new Coca-Cola Creations expression will provoke debate and curiosity which we welcome.”
Reviewing the ‘byte’ flavour, Polygon said the drink tasted ‘fruity’ and had ‘hints of cherry’, while Marshmello's concoction featured strawberry and watermelon flavours.
Meanwhile, Coke’s ‘starlight’ flavour is ‘space flavoured’ and packs a ‘subtle cooling sensation’ and early reviews of ‘dreamworld’ compare the drink’s taste to cotton candy.
In other Coca-Cola-related news (because who doesn’t love reading about fizzy drinks?), the brand announced back in May that it would be updating the style of its bottles in a bid to prevent littering and boost recycling.
In a design move which is reported as being the first for any major soft drinks company, some Coca-Cola drinks now have attached caps.
By early 2024, it is hoped all of the company's plastic bottles will have switched to the new design.
Jon Woods, Coca-Cola Great Britain's general manager, stated: "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind.”
He went on: "As the world’s biggest drinks company, we recognise that we have a leading role to play in pushing innovation and design to produce more high-quality recycled plastic which can be converted into new bottles."
Topics: Food And Drink
