For those of us with working taste buds, Colin the Caterpillar is the king of birthday cakes, and anyone who says different is just a filthy liar.
However, that being said, Colin's crown could soon be under threat as Asda is set to launch its own version, Sid the Sausage Dog.
Measuring in at about a foot-and-a-half long, the chocolaty treat is pretty much exactly the same as Colin.
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The only difference is that rather than being decorated in Smarties-esque sweets, Sid is garnished with chocolate shavings. Guessing that's for fur?
Becky Price is Asda's product development manager for cakes and says she's confident Sid will be a hit with customers.
She said: "We know our customers love a novelty cake that injects plenty of fun into special celebrations at an affordable price!
"We've seen a rising demand from our customers for sausage dog-themed products, so Sid is a great addition to our celebration cake range and is sure to become one popular pooch!"
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Sid will be available to buy from 13 July and will set you back the princely sum of £12 ($15).
Earlier this year, a baker decided to create their own Biscoff-flavoured version of the classic Colin design, this time giving it a vegan twist.
Vegan baker Beth, who runs Instagram page and blog Vecreation, started off by making a dairy-free 'Charlie' cake and posting it, before taking things to the next level by giving that a delicious Biscoff makeover.
The new cake was made to tie in with Vegan Food UK's veganised recipe of the week challenge, where people are tasked with giving popular dishes and products a plant-based twist.
Speaking about the inspiration behind the creation, she told Tyla: "We all love Biscoff (especially in the vegan community) and we all love the British national treasure that is the caterpillar cake!
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"Bringing together the nostalgia of the past and the excitement of the present felt very exciting!
"I developed a vegan swiss roll recipe and a custom caterpillar face called Charlie so those in the vegan community can enjoy the idea too! Coming together is always the way, even in baking.
"Making a cake was also the only way to stop me eating a whole jar of Biscoff in one go!"
And if you want to know how to make your own, the recipe can be found here.
Featured Image Credit: Asda