A fish and chip shop owner is challenging hungry diners to chomp their way through a whopping 3,000-calorie meal in just one hour.
The Colossus consists of three large portions of battered cod, a large portion of chips, three slices of bread and butter, and four sides - with competitors having the choice of beans, mushy peas, curry sauce and gravy.
Since it was launched by the chip shop's co-owner Elizabeth Forrester last month, only one person has successfully tackled the meal. Well, that sounds like a gauntlet being thrown down to me.
Elizabeth, from Tamworth in the West Midlands, said: "When I see the size of the portion of the food we make for the fish and chip challenge, it shocks me every time.
"I could never imagine eating it myself. I don't think I could even attempt it.
"We have had nine people take on the challenge so far since we started the fish and chip challenge last month and it has only been completed once.
"All of the other competitors gave up halfway through.
"They end up looking like they're in a coma after attempting the 3,000-calorie meal. Their eyes are glazed over and they said that they felt like they couldn't even move after their attempt.
"They have all said that they couldn't believe how big it was and that they were surprised about the size of the fish.
"I think that the slices of bread and butter make the challenge even more difficult.
"I say to all of the competitors that it'll be the bread that gets them.
"The entire meal roughly weighs about 2.5 kilograms.
"The prize for completing the challenge is a lucky dip where one of the prizes is your money back."
Elizabeth, who owned up the chippy in 2019, said she was looking for ways to help give her new business an edge over other takeaways when she came up with the idea of a food challenge.
She added: "We kicked off our food challenges at the start of the lockdowns in March last year with a lockdown burger challenge.
"People would do live streams on social media while doing the challenge so everyone could tune in.
"We thought it would be a good way to lighten the mood of the time and it has just carried on from there.
"It's great fun and people get really competitive during the challenges. It gives everyone a laugh.
"It's a good bit of excitement and light-hearted fun for our customers."