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Walkers Is Launching New Sausage Roll Flavoured Crisps

Walkers Is Launching New Sausage Roll Flavoured Crisps

Walkers has launched sausage roll flavoured crisps - yes, some good news, at last.

What a time to be alive.

Of course, just because two things are great doesn't mean they're great together - just try eating a curry in the bath.

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However, sausage roll flavoured crisps have got to be a winner, right?

Walkers is trying to get us in the spirit of 'Crispmas' with 'The Power of Sausage Roll' snacks, with 5p from every pack going to The Trussell Trust, which supports a network of food banks across the UK.

They go on sale in stores across the country on Monday (19 October) and are available while stocks last, which should be until Christmas.

And of course, they've been launched in partnership with LadBaby, the YouTube sensation who has clinched the coveted festive number one spot for the past two Christmases with his sausage roll-inspired singles, which also raised money for the Trussell Trust.

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The crisps are priced at 69p for a 32.6g single pack, £1 for a multipack of five 25g packs, or a £1 for a 65g sharing pack.

The meaty crisps are also suitable for vegetarians, because - surprise surprise - there's no actual sausage rolls in them.

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5p from every pack will go to the Trussell Trust. Credit: Walkers
5p from every pack will go to the Trussell Trust. Credit: Walkers

Marketing manager at Walkers, Philippa Pennington, said: "We're excited to be adding one of the nation's most loved flavours - sausage rolls - to our offering this festive season, and supporting the amazing work of the Trussell Trust in the process.

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"With huge demand for food banks this year, we want everyone to get behind LadBaby and help to raise even more money at Christmas for the Trussell Trust.

"There's never been a more important time."

If you want to support the Trussell Trust (eat sausage roll flavoured crisps), you can buy the snacks from stores including Tesco, Asda, Sainsbury's, Morrisons and Co-Op.

Emma Revie, chief executive of the Trussell Trust, said: "We're so grateful to LadBaby and Walkers for their support during the lead up to Christmas.

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"It's not right that anyone needs to use a food bank, at any time of year.

"But this can change - we can build a future where everyone can afford the basics.

"All of the money raised will help us support our network of food banks to provide emergency help to people, and work towards a UK where everyone has enough money for the essentials.

"We couldn't continue to do what we do without this kind of support."

Featured Image Credit: Walkers

Topics: Food, UK News, Crisps

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.