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Twitch has 'indefinitely suspended advertising' on Amouranth's channel following controversial hot-tub streams, according to the online star.
Amouranth - whose real name is Kaitlyn Siragusa - is one of the most popular streamers on Twitch, but now claims the platform has removed the ability to run ads on her videos.
In a lengthy Twitter statement, Amouranth suggested the change had been implemented because her content was 'not advertiser friendly', but argued there were no guidelines to help streamers know what is and isn't acceptable.
Yesterday I was informed that Twitch has Indefinitely Suspended Advertising on my channel
Twitch didn't reach out in any way whatsoever. I had to initiate the conversation after noticing, without any prior warning, all the ads revenue had disappeared from my Channel Analytics
- Amouranth (@Amouranth) May 18, 2021
She wrote: "Yesterday I was informed that Twitch has indefinitely suspended advertising on my channel.
"Twitch didn't reach out in any way whatsoever.
"I had to initiate the conversation after noticing, without any prior warning, all the ad revenue had disappeared from my channel analytics.
"This is an alarming precedent and serves as a stark warning that although content may not ostensibly break community guidelines or terms of service, Twitch has complete discretion to target individual channels and partially or wholly demonetised them for content that is deemed 'not advertiser-friendly,' something that there is no communicated guideline for."
Amouranth continued: "This leaves open-ended the question of where the line is drawn. Many people complain about ToS [Terms of Service] being 'unclear' but at least there's something to go by.
"There is no known policy for what results in a streamer being put on this blacklist.
"With characteristic opacity, the only thing Twitch made clear is that it is unclear whether or when my account can be reinstated."
Many of Amouranth's fans came to her defence, with one writing: "Really @Twitch? This is how you treat creators who bring massive new audiences to your platform?
"Why didn't you explain your actions in a professional business manner, rather than be sneaky? Trying to make an example of Amouranth?
"How are we supposed to learn if you don't explain."
But some seemed to suggest the streamer had it coming, with one person saying: "You stream soft porn content on a site for young people.
"You actively exploited their TOS to the maximum extent. And you seriously have the audacity to complain about this? Just wow."
Another agreed: "Sorry for the answer but i agree with Twitch. It isn't a good gaming content to watch you in bikinis in a little swimming-pool.
"There are more streamers who have some difficulties to have followers. Think about it and don't say you are a good example."
Others, meanwhile, jumped online to joke about the whole thing - with a TikToker called @goofy.juice posting a video about how he 'simply can't compete' with women like Amouranth who post steamy content as he attempts to be an 'entertaining streamer'.
A spokesperson for Twitch said in a statement to LADbible: "We give advertisers control over where their ads appear on Twitch, and work closely with them to ensure they reach their target audience. In this case, we suspended ads from some channels by advertiser request.
"We did not alert impacted creators at the time, and we should have-our creators rely on us. We're working with individual creators to address their specific situations and aim to provide more creator guidelines to identify content that may be deemed not appropriatefor all advertisers.
"We are also introducing a new Pools, Hot Tubs, and Beaches category to give more choice to both viewers and brands about the content they view and that their ad appears alongside, respectively. This will allow us to establish more dynamic targeting for advertisers - further preserving opportunities for creators to earnadvertising revenue when brands are more appropriately matched with content that aligns with their target audiences. You can read more on that decision here."
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