• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
KSI almost lost $100 million after attempting to quit Prime one day before production

Home> News

Published 21:07 22 Feb 2023 GMT

KSI almost lost $100 million after attempting to quit Prime one day before production

Just imagine the FOMO...

Daisy Phillipson

Daisy Phillipson

KSI almost missed out on more than $100 million (£83 million) after attempting to quit Prime just one day before production.

In case you hadn't noticed, Logan Paul and KSI's hydration drink has become somewhat of a global phenomenon since launching last year.

Advert

We've seen people selling bottles on the black market, shops ramping prices up to £100 a pop, and chaotic scenes at supermarkets as desperate customers scramble to get their hands on the liquid gold.

So it came as no surprise that Prime's creators have made an astronomical amount of money in the process.

But it nearly turned out very differently for KSI, as revealed when the YouTuber-turned-boxer duo appeared on KISS 1065 radio in Australia last week.

While speaking with the show's hosts Kyle and Jackie O, the Sidemen star, also known as JJ, admitted that he 'nearly didn't do it'.

When asked why, Paul stepped in to explain that 'it was a last minute ditch'.

Advert

"The day before 10 million bottles were going into production, the first 10 million bottles - actually, on the bottle right now, at the very end the message says 'humbly, the Prime team'," he explained.

KSI very nearly wasn't part of the company.
Prime

"At first it said 'humbly, Logan Paul and KSI'.

"But the day before, because things were moving too fast and JJ hadn't met the partners as he was based in the UK, and he didn't really know the process and kind of was just trusting us blindly, he left the group chat."

As you can imagine, it was a bit of a panic for Paul, who was literally on the verge of launching the business with KSI's face all over it - sans KSI.

Advert

Paul continued: "His manager calls me, he goes, 'Yeah, man, it's not really working out. JJ, he's not gonna be able to do the project with you guys.'

"I'm like, dude it's going into production tomorrow. So I called him [KSI] up and I was like, 'Hey man, I'm just going to tell you, I don't want to do this without you. I don't want to make this drink company by myself - I need you.'"

Kyle interjected to say, "That was the phone call that saved the product," to which Paul said, "Essentially, yeah."

When asked why he was so apprehensive about joining Prime, KSI said: "It was just moving so fast. For me, I'm really particular... it's a huge project.

Prime Hydration was recently named the global sports drink of the UFC.
Instagram/@ksi

Advert

"To launch, as well, we needed to make sure everything was perfect."

It's a good job he eventually agreed, as later on in the interview Paul shared some of the numbers Prime has been doing since its inception.

In their first year, they made an eye-watering $250 million (£207 million) in retail sales, grossing $110 million (£91 million) internally. And in January 2023 alone, they made $45 million (£37 million).

Could you imagine the FOMO if he'd said no.

Featured Image Credit: @kyleandjackieo/TikTok/@drinkprime/Instagram

Topics: Logan Paul, KSI, Food And Drink, Money, Celebrity, News, Business

Daisy Phillipson
Daisy Phillipson

Daisy graduated from Kingston University with a degree in Magazine Journalism, writing a thesis on the move from print to digital publishing. Continuing this theme, she has written for a range of online publications including Digital Spy and Little White Lies, with a particular passion for TV and film. Contact her on [email protected]

X

@DaisyWebb77

Advert

Advert

Advert

Choose your content:

4 hours ago
5 hours ago
  • 4 hours ago

    There's a worrying reason behind why some people enjoy watching true crime to relax, psychologist warns

    Having a slight obsession with true crime titles could be a sign of some mental health obstacles

    News
  • 4 hours ago

    Meaning behind why people sometimes get small white spots across their bodies

    They can sometimes have serious complications...

    News
  • 5 hours ago

    Moment of death was recorded for first ever time and reveals what our final thoughts could be

    Thinking about what happens when we die is enough to keep most people awake at night

    News
  • 5 hours ago

    Campaigners issue fresh warning over two orcas ‘at risk of death’ after being kept in abandoned theme park

    One of the orcas has spent nearly a quarter of a century in captivity

    News
  • Top chef explains the one thing about restaurant menus he wants all customers to know about
  • Clarkson’s Farm fans divided after pub visitor shares receipt for Sunday roast at Farmer’s Dog
  • KSI makes ‘disgusting’ Jake Paul vs Mike Tyson prediction with millions to watch Netflix fight
  • New footage emerges moments before KSI and Logan Paul were pelted with Prime bottles