Ford has designed a car in response to a person's homophobic comment.
When the car company released the Raptor, someone on social media described the vehicle's original colour of Performance Blue as 'very gay'.
Instead of letting trolls hide behind their keyboards, they took the comment on board and decided to up the ante.
They now have the rainbow flag sweeping across the chassis for the 'Custom Very Gay Ford Ranger Raptor'.
It took 60 hours and 30 square metres of film and glitter to put the colourful statement on the vehicle.
Ford wanted to make this car not only to hit back against homophobia from people on the internet but also to show their support for Cologne's Christopher Street Day.
The German city is where the company has its national headquarters and Ford has been a contributing member for the celebration of the LGBT+ community for years.
They said the 'Custom Very Gay Ford Ranger Raptor' was a commitment to making 'their position standing against discriminatory speech very clear'.
"The Ford employee network GLOBE (Gay, Lesbian or Bisexual Employees) also celebrated its 25th anniversary this year," it said in a statement.
"The network has been advocating the concerns of lesbian, gay and bisexual employees since 1996 and actively helping to implement the Ford 'Diversity' corporate philosophy in everyday working life."
The 'Very Gay' Raptor was also on display in the city centre for ColognePride, which ran from August 26 to 28, before it was included in Sunday's parade.
Transforming the Raptor pick-up truck comes 23 years after they overhauled a 1998 Ford KA to make it into a ute and they slapped rainbow colours on it as well.
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