No Nut November (NNN) kicks off today (November 1) and that means there are men all around the world who are abstaining from ejaculating.
There are nearly 90,000 people attached to the movement on the No Nut November Reddit page and they will no doubt be posting memes of solidarity for the next 30 days.
The annual tradition sees men abstain from masturbating and sex for a whole month to practice self-control and they claim it can even help improve mental clarity and overall general wellbeing.
There are variations in what you're allowed to do depending on the severity of dedication.
Some people will avoid all hanky panky with their penis until the month is over, however others believe you can still masturbate or have sex as long as you don't finish.
According to the official NNN emergency broadcast, the most stringent participants aren't allowed to 'fap' or even 'edge' for the next 30 days and watching porn is also illegal.
You're also only allowed one wet dream for the whole month.
The movement has been around since the early 2010s, however it exploded in popularity over the last two years thanks to pandemic-related isolation giving some men another reason to challenge themselves.
Some people have claimed that after abstaining from both activities, there is an improvement in physical and mental health.
This year's NNN is a little different as the organisers wants to give back.
People who sign up to the movement this year will have to pledge that if they break the rules, then they have to donate one dollar for every day left in November to Team Seas, which is helping clean up the ocean.
While some have claimed NoFap has helped them overcome addictions, the community has been slammed as 'simplistic, outdated, and incorrect' by medical professionals.
No Nut November has also been criticised for its links to sexist attitudes and far-right conspiracy theories.
Sex positivity influencer Girl on the Net told the New Statesman: "There is a lot of myth and misogyny mixed in with what is essentially a fairly harmless personal challenge.
"I suspect most people doing NNN are doing it for personal reasons; they think they're spending too much time wanking, for instance, and want to see if they can spend their time on other things.
"However there are also plenty of people whose wanking abstention ties in neatly with their misogyny."
If you're able to hold on for the whole month, then you are allowed to participate in Destroy Dick December.