Lurpak has revealed that the price of its butter is set to rise even higher after shoppers spotted a £7 price tag for the product.
Last week, shoppers were stunned as the popular dairy brand hit £7.25 at Sainsbury’s for a 750g tub.
The Danish butter brand, which is a household name in many homes across the country, hit what appeared to be an all-time high for the price of the product as of 5 July.
However, it seems that inflation and the cost of living crisis are still playing havoc on the brand as the owner of Arla, which owns Lurpak, told The Telegraph that dairy milk production has fallen by 3 percent in Britain this year already.
In the first decline for the industry since 2015, Arla Foods UK managing director Ash Amirahmadi told the publication: “If 3 percent gets to 5 percent, we know that will lead to shortages, in terms of [meaning] we can’t meet the demand that’s there."
Amirahmadi also warned that ‘there is more inflation to come’ when it comes to dairy prices.
In fact, the dairy brand previously told LADbible that they are already struggling with the rising cost involved in producing its butter.
A representative of Arla told LADbible: “We understand that recent inflation in food price is hitting many households really hard right now.
"Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months.
"While we don’t set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce. Prices on the shelves have had to rise in recent months to ensure our farmers can continue supplying the products that we all enjoy.”
The news emerging on the inflation of this particular product comes as the country is experiencing its worst cost of living crisis since the 1970s due to a skyrocketing rate of inflation.
Back in March, it was reported that inflation had hit a new 30-year peak, meaning that our household items will continue to get more expensive.
Prices rose by 6.2 percent over the 12-month period to February, as we saw fuel, food, and energy costs spiralling out of control.
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