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Men touch their balls around seven times a day on average, a new study has found.
As we're in moustache-to-raise-cash season, KP Nuts joined forces with the Movember charity and asked 2,000 men about their ball-checking habits to raise awareness about testicular cancer and the importance of regular checks.
The study found that while 23 percent touch them at least 10 times a day, a whopping two-thirds have never had their balls checked by a doctor or medical professional.
One percent said they have a little touch 50 more times over the course of a single day - let's hope they're regularly washing their hands, eh?
Worryingly, on the other end of the spectrum, 11 percent said they never check themselves, which is not good, guys. Sixty-two percent said they hadn't had their testicles checked by a doctor in more than 10 years.
The survey also found that men grab their testicles when they're nervous and that, perhaps obviously, fellas pay more attention to their balls if they've suffered an injury, such as being whacked while playing sports or from sitting awkwardly.
Speaking of sitting awkwardly, some of those asked admitted to quickly rearranging their goolies while sat at their desk.
Kevin McNair, Marketing Director at KP Snacks, said: "Testicular cancer is the most common cancer in young men and in most cases, if caught early, there is a 95 percent chance of survival.
"It's incredibly worrying that only 7 percent of men talk to their friends about checking their nuts for cancer and only a third of have had them checked professionally in the last ten years.
"We want to raise awareness of how important it is for men to take control of their testicle health."
Want to know how to check yourself properly? Movember has put together this handy step-by-step guide, which suggests you do it after a warm shower and roll one testicle between your thumb and fingers and then repeat with the other one. Simple enough.
If you notice a lump, a change in shape or size, or they're painful to touch, don't worry, but do go and get checked out by your GP.
You can find out about Movember and testicular cancer here.
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