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An Italian millionaire has caused outrage on social media after uploading a video of him smacking the bums of bikini clad models on his private yacht.
Gianluca Vacchi posted the outrageous clip on Instagram, which showed him having a little dance around the deck with some beautiful looking women.
The heavily-tattooed 52-year-old can be seen climbing down steps before being met by the models who are all bending over for him.
He starts to slap their bum cheeks one by one before grabbing one for a dance. The clip, which has been viewed millions of times on Instagram has been congratulated by some.
One viewer said: "Fantastic video and music!! I can't stop watching, you guys made my day!"
However the clip - which has been watched by more than 4m people on Instagram - has not impressed everybody.
Some have commented on the clip, with one person saying it is misogynistic.
One said: "You pay no respect."
Another added: "You talk about respect life, but you have no respect for life it is obvious and less for women. The same way these girls don't respect themselves."
He responded to some posts, telling people to lighten up.
Someone else posted: "Yes, maybe but that doesn't take the fact that we can't ask for respect when we are letting other people disrespect us by putting a bunch of beautiful girls and slapping their butts like if they were animals. It's just wrong. As I said, maybe they don't see it wrong now but they will see it in the future when they have their own daughters or family they care about.
Another commented: "Your money cannot buy the respect and education that you have no idea what it means, enjoying life putting women down it's simply disgusting."
People got into a debate about the morality of the video. Many said that the girls involved are consenting adults and that if they are happy then nobody should be bothered.
One person added: "Maybe they like it? They don't need to do anything to "better" the media. They might actually enjoy this a lot and we wouldn't know it because of how people in the comments are treating them and their choices."
Others stuck up for Vacchi, with someone else saying: "This guy is just enjoying life and hurting no body this girls are not here by force they enjoy being there @gianlucavacch. This guy always worked hard from a young age, he build an empire and now he is enjoying life, he loves woman like he loves smiling and enjoying life. Keep on doing what you are doing Gianluca - don't let negativity be a part of your life."
Featured Image Credit: Instagram/gianlucavacchi
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