Some shoppers are seemingly fuming with the name of Aldi's new 'vegan bacon' product.
These people aren't best pleased with the idea of having a vegan product with the word 'bacon' in it.
Their 'vegan bacon' costs £2.19 and you get 10 strips of the stuff.
Users have commented on Aldi's Facebook post of the new product.
One user wrote: "Hi I am sorry if it is meat free then it is not bacon."
Another user added: "Call it something else. Bacon is a cut of MEAT. Simples."
Whilst a third user commented: "If it's not meat then it's not pork, beef, chicken, bacon etc!
"It needs to be called streaky rashers only.
"It's as laughable as The Vegetarian Butcher!
"Each to their own, if you want to be vegetarian- that's fine but manufacturers need to stop using meat related words to advertise their products."
However, a fourth user didn't seem to have an issue with the name, they wrote: "Thank you Aldi!
"Really enjoyed this and you get more and cheaper than the other player that does meat free bacon!
"Also tastes the same!"
The Aldi Facebook admin responded to the comment, writing: "We can confirm it tastes like bacon and it holds its form when cooking."
Another user concluded: "I'm not a vegan or veggie at all, really love meat and dairy products.
"BUT I don't get why people get so annoyed by stuff like this.
"I think it's great having a wide range of food options for vegans and veggies.
"Sometimes I try them myself as well for a change."
LADbible has contacted Aldi for comment.