Businesswoman and TV personality Roxy Jacenko splashed out on daughter Pixie and son Hunter because she is 'super proud' of them.
Pixie - who has almost 90,000 followers on Instagram - works alongside her mum, and in May she launched launched her own business toy business called Pixie Fidgets.
Seemingly, her mum is a pretty nice boss, as not many employees in this world have ever been gifted a brand new Mercedes-Benz GL - which can cost up to AU $267,000 (£142k) for the top of the range version.
Though come to think of it, Pixie and Hunter are clearly too young to drive it, so perhaps this is a prime example of a gift to self.
PR mogul Roxy said they now have their sights set on a Rolls Royce.
She told news.com.au: "I'm super proud of her and her brother. Pixie's idea to add fidgets and sensory toys to her bow business, which many people said wouldn't be popular, has been a huge success.
"The help both her brother and her give me on the buying (every night we work on new style selections and argue over it), the packing, the restocking, goes well beyond their years so the new car was a reward.
"We've made a pact, we must keep going, work harder. Next it's a Rolls Royce."
Man, a Merc before you're 10 - where do you go from there?
Indeed, even Pixie was surprised by the gift.
In a post on Instagram, she said: "This was such a surprise!! Mum told us to come to the front of the house - we thought there was a trampoline delivery - it was a new car!!!!!!!
"We told her we needed 7 seats we didn't think she would actually organise it!!"
The public gifting has received a mixed response on social media.
On the one hand, many people congratulated the family.
One person commented: "Love it! Watch the haters and trolls light up now, work hard play hard."
Another said: "Yayy congrats Roxy. Most hard working woman I know, well deserved."
But others felt it was all a bit insensitive and ostentatious.
One person said: "If this isn't insensitive and tone-deaf, I don't know what is."
Another agreed: "Meanwhile in south west Sydney people struggle. Daily. Spoilt kids. Glad she didn't ask for a plane."
Well, the PR expert has certainly made headlines anyway, so I guess she won't lose much sleep over it.
Featured Image Credit: Instagram/Pixie Curtis