Shoppers Stunned As Price Of Coffee Hits £8.75 In Supermarkets

Laura Nightingale made the unwelcome discovery when she popped into her local Co-op in Lightwater, Surrey.

The near £10 price tag was found on a 300g jar of Nescafe Original Instant Coffee and caused the customer to 'nearly faint'.

Nightingale described the inflated price of the coffee as 'ludicrous'.

The shopper noted the Nescafe coffee was 'the most expensive instant coffee option in the grocery store overtaking the likes of Kenco and Douwe Egberts'.

She also compared how the price of it differed at each major supermarket and found that it was a mega £3.75 cheaper at Asda, coming in at £5.

At Tesco, a 300g jar of Nescafe Original Instant Coffee costs £6, Sainsbury's charges £7 and Morrisons a total of £8.

The cost of living crisis' affect on the price of everyday essentials has been widely discussed on Twitter.

One user made a similar comparison to Laura about prices differing between shops, however, they revealed there are actually differences in price between branches under the same company.

"Something that hasn't been mentioned much about the cost of living crisis: different branches of a supermarket will charge different prices for the same product.

"One of these is a 6min walk, the other is a 25 min walk," they wrote.

Another called out the different supermarket prices being used as a marketing ploy.

"'We all know prices are going up, but you can still save! Just change your supermarket!'

"I'm honestly horrified that a cost of living crisis which will impact millions is treated as something light-hearted in adverts," they said.

A third user reflected: "To see yet another ‘public good company’ such as a utility or today a large supermarket announce huge increases in profits at the same time as massively hiking prices, further perpetuating a cost of living crisis, raises further serious questions about windfall taxes & regulation."

LADbible has contacted Co-op for comment.