Supermarkets have left customers outraged over inflated coffee prices.
First it was our beer, next our butter, what else is the cost of living crisis going to thieve from us?
The next item to fall victim to a 30-year high inflation rate? The drug many of us use daily to force ourselves out of bed, keep our eyes open and get our feet to take us to work every day.
If there was ever a reason to try to cut down on your caffeine intake then this is it, because the price of the granules at one supermarket has risen to a whopping £8.75.
Laura Nightingale made the unwelcome discovery when she popped into her local Co-op in Lightwater, Surrey.
The near £10 price tag was found on a 300g jar of Nescafe Original Instant Coffee and caused the customer to 'nearly faint'.
"I only went into the shop for a couple of bits and ended up spending nearly £15 – a horrible sign of the times," she wrote in an article for Surrey Live.
Nightingale described the inflated price of the coffee as 'ludicrous'.
The shopper noted the Nescafe coffee was 'the most expensive instant coffee option in the grocery store overtaking the likes of Kenco and Douwe Egberts'.
She also compared how the price of it differed at each major supermarket and found that it was a mega £3.75 cheaper at Asda, coming in at £5.
At Tesco, a 300g jar of Nescafe Original Instant Coffee costs £6, Sainsbury's charges £7 and Morrisons a total of £8.
Britons are rushing toward low cost supermarkets as the cost of living crisis is worsening at record pace
— 🅰🅻🅴🆂🆂🅸🅾 (@AlessioUrban) July 19, 2022
Englandzuela pic.twitter.com/4gfwvfmVMa
The cost of living crisis' affect on the price of everyday essentials has been widely discussed on Twitter.
One user made a similar comparison to Laura about prices differing between shops, however, they revealed there are actually differences in price between branches under the same company.
"Something that hasn't been mentioned much about the cost of living crisis: different branches of a supermarket will charge different prices for the same product.
"One of these is a 6min walk, the other is a 25 min walk," they wrote.
Something that hasn't been mentioned much about the cost of living crisis: different branches of a supermarket will charge different prices for the same product. One of these is a 6min walk, the other is a 25 min walk. pic.twitter.com/6GMhKraPg9
— Dan Beale Cocks (@DanBealeCocks) June 16, 2022
Another called out the different supermarket prices being used as a marketing ploy.
"'We all know prices are going up, but you can still save! Just change your supermarket!'
"I'm honestly horrified that a cost of living crisis which will impact millions is treated as something light-hearted in adverts," they said.
A third user reflected: "To see yet another ‘public good company’ such as a utility or today a large supermarket announce huge increases in profits at the same time as massively hiking prices, further perpetuating a cost of living crisis, raises further serious questions about windfall taxes & regulation."
LADbible has contacted Co-op for comment.
If you've been affected by any of the issues in this story, you can find more information about where to get help from Turn2Us via their website
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