Tinder are set to roll out a new feature to help it's users find love - and like a lot of firms, it's going down the artificial intelligence route.
Loads of companies use AI to assist them these days and it's no different in the sphere of online dating.
A lot of users don't find any reward in the romance department despite spending hours swiping through potential matches, so Tinder says it has come up with a solution.
New life is set to be breathed into the dating app amid the introduction of an array of 'major innovations', the company announced earlier this month.
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These include a 'music mode' which has been redesigned to offer connections through shared music taste, as well as 'astrology mode' for those who like to get the stars to assist with their dating lives.
These features build upon the college or university modes that students can activate to connect with other singletons on their campus.
Tinder is also introducing new live events such as 'video speed dating', as well as improvements which will make the app 'safer' for those who use it.
The motivation behind this overhaul is to offer people a 'more personalised experience' when using the app - and apparently, Tinder reckons AI can help with this.
The dating app is bringing in features which use AI to spot personality traits that it thinks will lead to more tailored matches.
An AI tool will soon be available for Tinder users - if they choose to opt into it - which scans the camera roll on your phone to spot certain patterns.
It will get a gauge of you by assessing your interests, lifestyle and elements of your personality by having a snoop at your photos.
This will no doubt prove controversial to a lot of people, who prefer to keep the contents of their camera roll private.
The AI tool will also ask the user an array of specific questions, so that they can receive a daily curated recommendation for a match.
Tinder’s vice president of product management, Hillary Paine, explained why the app is modernising.
She said that it was 'invented for millennials' and therefore was 'built for a generation that was really geared towards convenience' - however, Gen Z want more.
About 60 percent of Tinder's user base fall into this category, so the app intends to cater to the masses.
"We’re hearing more and more from young daters that app fatigue is real, not just in the dating space but generally how much time they’re spending on their phones," Paine told the Press Association.
"There’s been this craving from younger daters to get out into the real world and almost more serendipitously meet new people and start dating.
"They’re looking for authenticity and compatibility rather than convenience and volume. A lot of the work that we’re doing is in reaction to this new generation’s ways of dating."
Tinder, which launched in 2012, helped bring online dating into the mainstream and is now the world’s most-used app with more than 630 million downloads.
The Los Angeles-based company is owned by Match Group, which owns a raft of dating platforms including Hinge and OkCupid.
Match Group and Tinder CEO Spencer Rascoff said of the new features: "With more than half our users under 30, we’re building alongside a generation that wants dating to feel more authentic, lower-pressure, and worth their time.
"We’re expanding the ways that people get started - from new formats and real-world experiences, to profiles that help show who you really are."
Explaining why the app is hopping on the AI bandwagon, he added: "We’re using AI to surface more relevant connections, and continuing to raise the bar on safety so that people feel confident taking the next step.
"Taken together, these changes mark the most significant evolution of our app in years and make Tinder more trusted, social, intelligent and expressive.”
Topics: Dating trends, Tinder, Artificial Intelligence, AI, Technology
Olivia Burke