The 'Ibiza final boss' guy has shot to viral fame after a video of him raving is all anyone wants to speak about.
Jack Kay, revealed to be the guy in the clip, was given the nickname by viewers who can't get over his eye-catching trim.
They say it's when 'short, back and Battle of Hastings' meets Dumb and Dumber's Lloyd Christmas.
Pairing that with a black vest and chain, he appears to have 'completed' the party island in the video shared by Zero Six West Ibiza earlier this week.
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Since Jack confirmed he was the dude in the video, the Newcastle lad has been signed to Neon Management, a PR company that represents a number of reality stars.
Brand expert Nick Ede told the Daily Mail that the 'Ibiza final boss' could start to earn a huge amount of money if he plays his cards right.
Ede said Jack is likely to do a load of nightclub appearances, which can pay 'five to 10 grand per appearance.'
"Do four of them a night on a Friday and a Saturday and you can make a lot money," he insisted.
"That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances."
As well as various brand deals he could land, there have been rumours online that Jack has started his own meme coin.
It's basically a type of cryptocurrency that’s based on an internet meme, rather than for a serious technical or financial purpose.
But with many fake accounts on X promoting the coin, his management company has cleared the air about it all.
In a statement to LADbible, Neon Management said: "I can confirm that Jack has not entered into any agreements at this time, however, he is inundated with offers."
Well, there's going to be lots of other ways Jack can make money, as PR expert Mayah Riaz tells the Mirror that he could announce that he's going on a tour.
"Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it," Riaz claimed.
"If he created his own official merchandise - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs."
Brb, just getting a wig from the shop.
Topics: Social Media, UK News, Viral, Twitter
Anish Vij