Lynx announces iconic Africa fragrance has been axed with ‘Christmas ruined’ for everyone

The pervasive odour of teenage boys is set to change and a million Christmases have been ruined as the traditional stocking stuffer of a can of Lynx Africa is apparently being axed.

Those days of gently hinting to the teenager in their life that if they won't insist upon personal hygiene or wearing freshly laundered clothes, they could at least try covering up the stench may be coming to an end.

Pour one out for an iconic cornerstone of being a young adult and those days when you believed that cleanliness, a pleasant scent and desirability to women could be sprayed out of a can.

Lynx posted the sad announcement on social media yesterday (20 March), declaring: "REST IN AFRICA.

"You may have heard that our iconic Lynx Africa scent is getting discontinued. We know - it hurts (sorry if we've ruined your go to fragrance) but don't worry, the rest of your faves are still here to keep you smelling fine.

I’m sorry to be the one to break the bad news pic.twitter.com/8PikW0f4km

— Lynx (@lynx) March 20, 2025

"And who knows? Maybe one day Lynx Africa will make a legendary comeback. We appreciate your understanding during this period of adjustment and apologise for any inconvenience caused."

However, you can put down the My Chemical Romance album because this is looking like a load of absolute cobblers.

Before you start hoarding the last remaining cans of Lynx Africa like people did with toilet paper during the pandemic, you might want to decide whether it's a p**stake.

See, recently Lipton made a post announcing they were going to discontinue their peach flavour, which prompted a lot of confusion and dismay.

Then Lipton made another post joking that they'd put their April Fool's joke out a bit too early, though the cynics among you might have thought it was to put their drink at the forefront of your mind and scare you with the prospect that it wouldn't be around any longer so you'd go out and buy it.

You'll notice that the announcements bear some striking similarities to each other, so this looks to just be social media admins taking the opportunity to razz each other online and show their bosses they've got a lot of engagement with their posts this month.

Nothing quite comes close in that regard to the unhinged insanity of the Duolingo Owl, who was recently killed by a cybertruck before coming back to life in a series of videos where the owl burst out of a coffin.

Still, for those who hoped they'd be able to hide their pervasive odour (you're not, we can still smell it beyond the olfactory assault that is Lynx Africa), it seems that your favourite smell in a can is still around.

Unless, of course, Lynx actually was hoping to ditch the Africa brand and Lipton gave them the perfect opportunity to do it while seemingly joking.