You're walking along, minding your own business and thinking about what you're going to get from the shop, when all of a sudden - WHAM. Pigeon to the face.
It might be hard to imagine this scenario playing out, but luckily footage from a CCTV camera means you don't have to. Just sit back and enjoy the show:
The man in the video says it best: this is comedy gold.
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The clip was shared on BBC Breakfast today (22 September), when presenter Ben Thompson was joined by Naga Munchetty to discuss what happened outside the off-licence in Nottingham.
As the clip played out, Munchetty told Thompson, "you need to explain what's happening."
He obliged, but really there wasn't much to explain. He responded: "A pigeon flew into a man's head."
That's it. That's the story - but what a brilliant story it is.
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The incident took place at around 6pm on Tuesday (19 September), when Nottingham man Michael Speirs was heading to a Premier convenience shop.
As he approached the door, Spiers suddenly found himself being whacked in the side of the head by an unruly pigeon, leaving man and bird both as confused as each other.
Did the pigeon target Spiers? Does it target all customers to that particular shop? Did Spiers just get in its way and it was too late for the pigeon to change direction? We'll never know what was going through the pigeon's head, but we do know that it left the newsreaders barely able to get through their segment.
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The pair couldn't contain their laughter as they watched the clip play out again and again, watching Spiers rub his head in confusion as the pigeon crashed to the ground.
Spiers told the BBC that experience felt like 'being whacked full pelt with a feathered pillow'.
Recalling the bizarre experience, he said: "When I saw the footage back, I thought it was comedy gold and too good not to share. What are the chances of this ever happening and having footage?"
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"The pigeon was fine, just a little dizzy."
Munchetty admitted she was 'sweating' as she struggled to stop laughing at the scene, pointing out through her laughter that the shop had 'really good CCTV footage'.
"It's better than some of the filming we do," Thompson joked.
The presenter admitted she might need to get the makeup artists on set to give her face a touch-up as she was left nearly in tears over the footage, though she managed to end the segment by once again reiterating that both pigeon and man are fine.
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That means it's okay to laugh, right?
Featured Image Credit: BBCTopics: TV and Film, BBC, Animals, Viral