Men Who Wear Large Logos Viewed As More Likely To Be Promiscuous

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Men Who Wear Large Logos Viewed As More Likely To Be Promiscuous

Men who wear shirts with large luxury brand logos are more likely to be perceived as promiscuous, a study has found.

Men who favour larger logos were viewed as being more interested in fleeting flings than long-term parental investment, as opposed to blokes who opt for a smaller emblem.

This fella is more likely to be viewed as promiscuous. Credit: Country Attire
This fella is more likely to be viewed as promiscuous. Credit: Country Attire

In the study, 376 students were shown a polo shirt with a Ralph Lauren Polo brand logo printed on the left breast in a small and a large size. The participants were than asked to imagine the man who would wear such a shirt and rank various traits on a scale of 1 to 100.


The ratings covered topics such as how often they flirt, and whether they'd be good at looking after kids.

The research, conducted by University of Michigan evolutionary psychologist Daniel Kruger, also set out to establish whether men who wore such clobber were more attractive to prospective mates.

The results - published in the Personality and Social Psychology Bulletin - were as follows: "Men owning shirts with larger luxury brand logos were rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability compared with men owning shirts displaying a smaller logo."

Dr Kruger said the results showed that smaller logos were more likely to make a man seem trustworthy.


According to the Daily Mail, he said: "Rather than being a reliable and honest signal of future paternal investment, displays of luxury goods may sometimes represent investment in mate attraction, which is at the expense of future investment in offspring.

"Luxury displays featuring exaggerated size, coloration, and sound may indicate relatively greater investment in mating effort.

"Large luxury product logos enhance social competitiveness and mate attraction, whereas small logos enhance perceptions of trustworthiness and reliability."


In another part of the study, 615 participants were asked whether they would go for a small or large logo at various occasions.

The results found that the large look would be favoured when vying for social dominance, be it in the workplace or to attract a mate ('cause we all have our favourite 'time to attract a mate tops'), while the smaller logo was preferred for more casual affairs.

LADbible has contacted Ralph Lauren for comment.

Featured Image Credit: Country Attire

Topics: Clothing, Interesting, Sex, Relationships, Community

Jake Massey
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