Morrisons Is Upping The Stakes By Including ‘Exotic Items’ In Meal Deal
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The meal deal is a cherished aspect of British supermarket culture. For an incredibly low price, you can pick up a main meal, a snack and a drink, however, for years there have been some retailers who offered bog-standard sandwiches and chocolate bars that could be swallowed whole.
But Morrisons is hoping to join the supermarkets who offer top-tier meal deals in a bid to win your precious few quid. The company has added a whopping 370 products to the deal, which include sushi rice vegan wraps, delicious sounding juices and baguettes with beef and horseradish.
According to the Mirror, customers are also getting
what they've never asked for infused water from 20 different countries, including Argentina, Japan, Turkey, Morocco, Thailand and the USA.
Morrisons Meal Deal Buyer Sian Ayling has told the newspaper: "Customers have told us they want all lunch items included in our meal deal. They also want more exciting foods, such as those they've eaten in restaurants or on holiday."
Some people on social media are clearly fans of the meal deal options.
If you go anywhere else apart from @Morrisons for your meal deal then you are doing life wrong
- Tom :globe_with_meridians: (@Batchzor) September 28, 2017
Never mind the #Michelin4Manchester debate; when are they gonna give the Morrisons lunchtime meal deal the Michelin star it obvs deserves?
- Gareth Hughes (@grchughes) October 3, 2017
One person said: "If you go anywhere else apart from @Morrisons for your meal deal then you are doing life wrong."
While another adds: "Never mind the #Michelin4Manchester debate; when are they gonna give the Morrisons lunchtime meal deal the Michelin star it obvs deserves?"
Morrisons will be hoping that the move will bring them in line with competitors Tesco and Marks & Spencer. In July, Tesco decided to bring more innovative products into the meal deal, telling the Mirror: "We have introduced a range of new products to offer customers more choice within our £3 meal deal. Our innovation has been focused on emerging food trends such as the growth of vegetarian, the rise of avocado and artisan breads such as sourdough.
"Our hero product is the chicken, bacon and avocado sandwich which has received great feedback from customers."
This will certainly up the stakes on who offers the most premium service, but as long as the customer continues to get decent food for just £3, then everyone wins.