A company claims it has developed an inventive new type of experimental condom that has a hole in it.
Now, that might seem like the last thing that you'd want to see in a piece of contraception like this, but let's just dig down into the specifics of it, because it's quite clever.
So, the product has been made by a company called Powell Development Group and it's called a Galactic Cap 'Frenny'.
Putting aside the fact that we've no idea what that actually means, let's have a look at why it is so unusually designed.
Basically, it's aimed at encouraging people to use condoms who otherwise would complain or say they're simply not going to use one.
The holes are there to make the whole - let's say - process feel more natural and increase stimulation.
Here's what they've said about a previous model: "The original Galactic Cap condom is unique because it fits safely and securely on the head of the penis for more pleasure.
"The Galactic Cap leaves the coronal ridge and shaft exposed for more skin to skin contact and more sensation. The result? More condom usage around the world."
However, they continue: "Now, Powell Development Group has gone even further.
"They put a hole in the Galactic Cap! And contrary to what you're thinking... that's wonderful!
"Actually, the hole's more of an open space at the bottom of the Galactic Cap which exposes the most sensitive part of the penis; the frenulum.
"Essentially, Powell has made what their loyal fans call the finest most pleasurable contraceptive condom in the world...even better!"
They later explain: "Clearly, traditional condoms are not solving the problem of preventing pregnancy, STDs and HIV.
"Over the last three years Powell Development has field tested its condom with customers around the world to positive reviews and no adverse effects. Sales have doubled every year since."
It's worth pointing out at this stage the product they're talking about here is only in development, and has not been approved by any body such as the FDA.
That being said, suddenly the idea of a condom with a big hole in it maybe doesn't sound as silly as it first did, does it?
Statistically, it seems as if a large proportion of the - admittedly small - group who have tested it were happy enough.
Fifty percent said the experience was 'thrilling' and 41 percent said 'wonderful'. Just one said 'not good'.
Of the 98 people, only six reported a leak. Extrapolated out that's a lot of people, but it's early days yet.
It's hard to argue with their motives, and it's a novel idea, but there's clearly work to be done yet. Good luck to them.
Featured Image Credit: Powell Development GroupTopics: Interesting, Technology, Weird