Brooklyn Beckham makes another dig at family as he’s warned to drop surname

Brooklyn Beckham is facing more backlash online after the 27-year-old's latest dig at his family.

Ever since the Beckham's first born married American model Nicola Peltz back in 2022, it seems as if things have been bubbling behind the scenes, and it all eventually boiled over when Brooklyn shared a number of allegations about his family.

Shortly after missing his father's 50th birthday, the media personality took to Instagram stories to suggest that his parents have always controlled him and that they have been desperate to 'ruin' his relationship with his wife, which also saw him discuss some strange goings-on at their wedding.

He wrote: "I do not want to reconcile with my family. I'm not being controlled, I'm standing up for myself for the first time in my life.

"For my entire life, my parents have controlled narratives in the press about our family. The performative social media posts, family events and inauthentic relationships have been a fixture of the life I was born into."

Despite signing a legal letter which made it clear that he wanted to go no-contact with his family, Brooklyn has made the news again recently after his youngest sister Harper reportedly turned up on his doorstep.

And he certainly hasn't won himself many fans online after appearing in a recent DoorDash advert, the full version of which has now been released.

In the advert, he says: "You're probably wondering why I'm watching the FIFA World Cup 2026 from home… it's a long story.

"These can go to someone...else," he told a DoorDash employee as he is handed a bag of tickets, adding: "Hey, put them somewhere fun!"

It wasn't just the people in the comments who were seemingly enraged by the way Beckham is seemingly using his family name for his own gain, with a PR expert even suggesting that he should drop his surname following the 'tasteless' ad.

Lauren Beeching told LADbible: "I mean, it's unfortunate. It’s his surname, but when it is Brand Beckham, that's like the name of it, it's an awkward position he's in.

"I think when they heavily still push that name everywhere, he's just forever going to have that following him. I see it all the time, people constantly calling him out for it, that he's profiting off the name.

"It's a tough position for him to be in, but he's laid himself a really, really tough bed to get out of, really. He's broken every PR rule."

Given Brooklyn was reportedly angry when his own mother liked a video of him cooking a roast chicken, it certainly does seem a little hypocritical to be making such an obvious reference to them with this latest 'PR miss'.

Timeline of the Beckham family feud

April 2022: Brooklyn and Nicola tie the knot

On 9 April 2022, Brooklyn and Nicola got married in a lavish ceremony in front of 500 guests at her family's estate in Palm Beach, Florida, two years after getting engaged.

Aug 2022: The first reports of a feud between Nicola and Victoria Beckham

Just months after the wedding, media sources were starting to report on a 'full-on cold war' between Nicola and her new mum-in-law.

According to Page Six, 'the build-up to the wedding was horrendous' and they 'can’t stand each other and don’t talk'.

Reports also claimed much of the feud came from Nicola's decision to wear a Valentino wedding dress instead of a piece designed by Victoria's fashion house, but they appeared to quash these rumours.

March 2023: The Beckhams play happy families

In March 2023, the Beckhams seemed to be happier than ever and were posing for photos at Victoria's Paris fashion show.

April 2025: The family rift resurfaces

Two years on, it was reported that Brooklyn and Nicola had snubbed David's 50th birthday party at Cipriani Downtown Miami.

And then, just days later, TMZ claimed that Brooklyn and brother Romeo weren't speaking due to a fallout over Romeo's girlfriend, Kim Turnbull, who had a 'romantic connection' with Brooklyn 'several years ago'.

Cruz later insisted that Brooklyn and Kim had never actually dated, and in May of 2025, Brooklyn and Nicola were nowhere to be seen as the birthday celebrations for David continued.

July 2025: Mass unfollowing on social media

In July 2025, Brooklyn and Nicola unfollowed Romeo and Cruz and vice versa.

August 2025: David and Victoria miss vow renewals

The following month, David and Victoria are reported not to have attended the Peltz-Beckham vow renewals.

And by December that year, it was reported that Brooklyn no longer followed his parents, and they no longer followed him, and the youngest brother was quick to set the record straight.

Dec 2025: Cruz speaks out

Cruz wrote on his Instagram Stories about the claims that he and his family had unfollowed Brooklyn: "NOT TRUE. My mum and dad would never unfollow their son … Let's get the facts right. They woke up blocked … as did I."

Jan 2026: Brooklyn takes legal action

In January 2026, it was claimed that Brooklyn sent a legal letter to his parents, insisting they only contact him via his lawyer; a rule which Victoria is believed to have broken when she 'liked' an Instagram post he made about a roast chicken.

Jan 2026: Brooklyn breaks silence on family feud

In a shock statement posted on his Instagram Stories on 19 January, Brooklyn made some bombshell claims about his family, which included how his parents have tried to 'ruin' his relationship with Nicola, have always 'controlled' his life, and how 'Brand Beckham' comes first before anything else.

March 2026: David reaches out to Brooklyn

David shared a post to celebrate Brooklyn’s birthday, writing: "27 Today. Happy Birthday Bust. We love you."

He shared an old photo of Brooklyn as a child and tagged Victoria, but was unable to tag Brooklyn since his son has blocked him.

The post was met with stony silence from Brooklyn.

June 2026: Harper turns up at Brooklyn’s door

Harper, Brooklyn’s 14-year-old sister and the Beckhams’ youngest child, was photographed outside Brooklyn’s door hand-delivering a letter. Brooklyn and Nicola were believed to be in New York at the time.

A rep for the Peltz-Beckhams savagely responded: "That photographers were in place as the letter was hand delivered says it all - this was choreographed for the cameras."