As this year's Super Bowl recedes into the past it's time to move on and look to the future, except there are some people still hung up on the whole Taylor Swift thing.
She's a big music star and her boyfriend played for the winning team but there are some folks who still can't shake a particular bee out of their bonnet.
Going by the reactions from some viewers you'd have thought the Super Bowl was the Taylor Swift show as there were complaints that she 'ruined' the game.
Advert
How had she 'ruined' it? By supporting boyfriend Travis Kelce from the stands while someone else who is not Taylor Swift kept cutting to her on the broadcast.
Apparently it's her fault that the cameras keep cutting to her when there's a Super Bowl going on, but others who've actually crunched the numbers have pointed out that the amount of time people had to spend watching Swift was utterly minuscule in the grand scheme of things.
Some enterprising soul with a stopwatch decided to watch the Super Bowl and time how long Swift was on camera for, and it's not good news for the sort of people who get really angry about things.
Advert
Over on Reddit someone going by the name u/JPAnalyst timed how long Swift was on screen for the CBS broadcast of the Super Bowl.
The game between the Kansas City Chiefs and San Francisco 49ers lasted four hours and eight minutes (gosh) and Swift was on screen for a whopping 54 seconds.
She was shown on screen a grand total of 12 times, meaning that she dominated the Super Bowl broadcast for a grand total of 0.36 percent of the runtime.
Other estimates have her there for 53 seconds, but whichever way you slice it she was on your screen for less than a minute.
It's not exactly the huge distraction the complaining sort were moaning about, though any time with the cameras on you can be pretty lucrative.
Advert
Swift's 50-something seconds on screen at the Super Bowl would have been worth a staggering $12.4 million (£9.8 million) if she'd been buying up ad space.
According to Business Insider it costs an incredible $7 million (£5.5 million) to buy up 30 seconds of advertising space during the show.
Advert
Perhaps those looking to get their ad onto the Super Bowl should have thought about dating Travis Kelce.
Other things the broadcast included was 27 seconds worth of stock footage of Caesar's Palace in Las Vegas, 23 seconds of that gaudy Sphere and 22 seconds of 'Post Malone drinking Bud Light in the stands'.
Featured Image Credit: Ezra Shaw/Getty ImagesTopics: Taylor Swift, Super Bowl, Sport, Celebrity, Travis Kelce