ladbible homepage
ladbible homepage
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK
    • US
    • World
    • Ireland
    • Australia
    • Science
    • Crime
    • Weather
  • Entertainment
    • Celebrity
    • TV
    • Film
    • Music
    • Gaming
    • Netflix
    • Disney
  • Sport
  • Technology
  • Travel
  • Lifestyle
  • Money
  • Originals
    • FFS PRODUCTIONS
    • Say Maaate to a Mate
    • Daily Ladness
    • UOKM8?
    • FreeToBe
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Submit Your Content Here
  • SPORTbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Sydney Sweeney reveals truth behind controversial advert as she opens up on hate for first time

Home> Entertainment> Celebrity

Published 13:57 6 Dec 2025 GMT

Sydney Sweeney reveals truth behind controversial advert as she opens up on hate for first time

She's spoken out about the hateful people who aligned themselves with the advert

James Moorhouse

James Moorhouse

google discoverFollow us on Google Discover

Sydney Sweeney has revealed the truth about her role in that controversial American Eagle advert, which saw her receive a huge amount of criticism.

The 28-year-old actor was quickly establishing herself as one of the biggest names in Hollywood thanks to roles in popular TV shows Euphoria and The Handmaid's Tale, but has faced huge backlash after appearing in an advert for a clothing brand, which has been accused of eugenics.

In July, Sweeney found herself at the centre of a scandal after starring in an American Eagle ad with the slogan, 'Sydney Sweeney has great jeans'.

"Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour," the Anyone But You star says.

Advert

"My jeans are blue."

Despite the significant uproar in the wake of the advert, Sweeney initially suggested she was 'surprised' about why everyone was upset while speaking to GQ - something which social activist and Oscar-nominated filmmaker Misan Harriman further criticised.

Sydney Sweeney says she is against hate and divisiveness (Dia Dipasupil/Getty Images)
Sydney Sweeney says she is against hate and divisiveness (Dia Dipasupil/Getty Images)

This even led to her The White Lotus co-star Aimee Lou-Wood to hit out at her on Instagram, and it seemed as if Sweeney's rise to the top of Hollywood had quickly crumbled down.

However, in an exclusive interview with PEOPLE, the American actress has now revealed her true thoughts on the American Eagle ad and discussed the hate she's received since it first went viral.

She said: "I was honestly surprised by the reaction. I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign.

"Many have assigned motives and labels to me that just aren’t true."

Sweeney was also keen to make it clear that she doesn't hold the same views as the many white nationalists and MAGA individuals in the US who aligned themselves with the advert.

She added: "Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness.

"In the past my stance has been to never respond to negative or positive press but recently I have come to realise that my silence regarding this issue has only widened the divide, not closed it.

"So I hope this new year brings more focus on what connects us instead of what divides us."

Sweeney is, of course, no stranger to stranger adverts and projects away from the film screen, as she also faced a bit of backlash earlier this year when teaming up with Dr Squatch to produce a bar of soap which was made using her own bath water.

The actress certainly hasn't seen her reputation decline too much in Hollywood either, as she's set to return for the third season of Euphoria, while she's also set to star in The Housemaid alongside Amanda Seyfried.

Featured Image Credit: American Eagle

Topics: Celebrity News, Sydney Sweeney, US News

James Moorhouse
James Moorhouse

James is a NCTJ Gold Standard journalist covering a wide range of topics and news stories for LADbible. After two years in football writing, James switched to covering news with Newsquest in Cumbria, before joining the LAD team in 2025. In his spare time, James is a long-suffering Rochdale fan and loves reading, running and music. Contact him via [email protected]

X

@JimmyMoorhouse

Recommended reads

'Storage Wars' star Darrell Sheets dies at 67Albert L. Ortega/Getty Images)Federal investigation launches as 10 scientists tied to sensitive research die or disappearCalTechThe Blind Side actor says he woke up from coma shocked to learn wife was married to another manAmanda Edwards/Getty ImagesThese Career Paths Could Get You Into Work Faster Than You ThinkDepartment of Education

Advert

  • Sydney Sweeney explains why she films without clothes as Cassie in Euphoria
  • Sydney Sweeney 'weird as f***' for scene in new Euphoria season
  • Sydney Sweeney says she won't 'apologise' for being a 'sex symbol' while hitting back at criticism
  • What Sydney Sweeney and Glen Powell said about affair rumours as ex crucifies actor in first interview

Choose your content:

9 hours ago
11 hours ago
12 hours ago
  • Albert L. Ortega/Getty Images)
    9 hours ago

    'Storage Wars' star Darrell Sheets dies at 67

    He was a fan favourite on Storage Wars for many years

    Entertainment
  • Amanda Edwards/Getty Images
    9 hours ago

    The Blind Side actor says he woke up from coma shocked to learn wife was married to another man

    I guess you could say he was blindsided

    Entertainment
  • YouTube/At Home with the Thomas Bros
    11 hours ago

    Adam Thomas breaks down in tears revealing he's in therapy after David Haye feud left him 'broken'

    Adam Thomas admitted that he reached 'breaking point' and demanded an apology from I'm A Celeb campmate David Haye

    Entertainment
  • Jeff Kravitz/FilmMagic
    12 hours ago

    Why Brooke Hogan did not feature in Netflix Hulk Hogan doc as she was left out of his will

    Hulk Hogan's daughter was taken out his will, but that had nothing to do with her not appearing int he documentary

    Entertainment