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Calling Justin Bieber's Coachella set 'lazy' is 'missing the entire point' after YouTube videos played on stage
Home>Entertainment>Music
Updated 16:26 13 Apr 2026 GMT+1Published 10:40 13 Apr 2026 GMT+1

Calling Justin Bieber's Coachella set 'lazy' is 'missing the entire point' after YouTube videos played on stage

A former record company exec has explained a very smart decision Bieber made at Coachella

Jess Battison

Jess Battison

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Justin Bieber's first major gig in four years at Coachella has been divisive, but it makes a lot more sense when you know the context.

Armed with his MacBook and a dream, he performed tracks from his latest album SWAG as well as revisiting bangers like ‘Baby’.

But while it might have been a dream come true for Beliebers, not everyone was totally impressed with the singer’s set.

Some slammed it as ‘lazy’, with the star sitting at a laptop for roughly half an hour trawling YouTube to sing along to old videos of his early hits.

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He even found time to play the old Vine meme 'deez nuts', as well as recreating his viral 'standing on business' paparazzi confrontation from last year.

As you can imagine from this description, Bieber’s Saturday set was pretty stripped back compared to Sabrina Carpenter’s the night before.

Justin Bieber is one of this year's Coachella headliners. (Kevin Mazur/Getty Images for Coachella)
Justin Bieber is one of this year's Coachella headliners. (Kevin Mazur/Getty Images for Coachella)

Though Katy Perry got in on the fun of his use of YouTube, some critics found the set underwhelming, particularly as the star reportedly pocketed a $10 million paycheque for it.

However, it’s suggested that those slamming the ‘Daisies’ singer’s set are missing ‘the entire point’.

Back in 2023, Bieber sold the rights to all of the 291 songs he had released to Hipgnosis Songs Capital. It’s said the deal was reportedly worth $200 million (roughly £162 million at the time), making it one of the biggest deals ever made for an artist under the age of 70.

And former Universal Music Group (UMG) exec and Team 10 COO Nick Crompton laid out the apparent relevance of this in Bieber’s Coachella set.

He explained why anyone calling the performance lazy is ‘missing the business’ as he pointed out the Hipgnosis owns the publishing and artist royalties while UMG ‘owns the master recordings’.

“Every minute he spends performing the old catalogue is a minute he's putting in work for other people's royalty checks,” Crompton wrote on X.

“Playing the YouTube videos costs him nothing. No band, no backup singers, little production. Fans still get records like ‘Baby’, ‘Sorry’, ‘Beauty and a Beat’, and ‘Never Say Never’. All the nostalgia, none of the overhead. He saved his actual performance for Swag, which is the era he owns.”

Bieber played his old music videos on YouTube. (Coachella/YouTube)
Bieber played his old music videos on YouTube. (Coachella/YouTube)

He also commented on the nostalgia of the Coachella set as he reminded people that Bieber was first discovered by ‘uploading videos to YouTube’ when he was a kid.

“A laptop on the main stage is the most intimate, on-brand, and authentic thing he could've done,” Crompton continued.

“And he's in a completely new chapter doing it the way he wants. No Scooter, new team, new business structure. Full control for the first time in his career.

“If you didn't like it, you're just not a Belieber.”

And of course, plenty of fans did love Bieber’s set, swarming social media to say they were ‘screaming, crying, throwing up’ and calling it a ‘dream come true’.

Others even said it was ‘absolutely masterful’, with one writing: “I actually loved it more than I ever thought I would. He made sure to interact with the audience at home. He actually loves his fans.”

Coachella 2026 food and drink prices

Coachella festivalgoers who paused for a soft drink or some fried chicken inbetween watching Justin Bieber, Karol G and Sabrina Carpenter ended up paying excruciating prices for it last weekend.

“Prices looking like it’s a nice day to fast,” wrote one music lover. “I’ll just eat thoughts and prayers,” said another.

Here’s what anyone entitled enough to want to eat and drink at Coachella ended up paying, thanks to screenshots posted by Californian estate agent James Suer on Instagram.

Dave’s Hot Chicken

Chicken burger with chips - $30 (£22)

Chicken tender with chips - $26 (£19)

Coca Cola/Coke Zero/Sprite - $7 (£5)

Viale Street Food

Gyro - $20 (£15)

Carne asada chips - $20 (£15)

Greek salad - $15 (£11)

Cheesy chips - $16 (£12)

Lemonade - $10 (£7)

Big B The Chef

Fried chicken wings and chips - $25 (£19)

Chicken strips and chips - $17.50 (£13)

Cajun french fries - $10 (£7)

Sweetfin

Spicy tuna bowl - $23 (£17)

Yuzu salmon bowl - $23 (£17)

Featured Image Credit: Coachella/YouTube

Topics: Justin Bieber, Celebrity News

Jess Battison
Jess Battison

Jess is a Senior Journalist with a love of all things pop culture. With a specialism in entertainment, she's covered the updates live at major events from The Brits in London to Disney's D23 in California. Jess covers the latest breaking news stories across the UK and the globe as well as interviewing your favourite faces including the likes of Dwayne Johnson, Stephen Graham, Aubrey Plaza and Chris Hemsworth. She graduated with a first in Journalism from City, University of London in 2021.

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@jessbattison_

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