Man only fake tans half of his face to show true difference it makes
The founder of Bro Glo has shown the difference his tanning foam can make, as fans of Shark Tank will remember.
Bro Glo's bros made a memorable appearance on the Dragons’ Den-style show by introducing a self-tanner designed specifically for men.
Founded by Jaron Nalewak, Tom Phillips, and Joe McDevitt, the Pennsylvania-based company was created to address a gap in the market.
All three founders believed that while many men wanted a healthy, sun-kissed appearance, there were very few self-tanning products marketed directly to them.
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Their solution was a water-based, easy-to-apply self-tanner that was marketed to deliver a natural-looking tan without streaks or an orange appearance.
During their Shark Tank pitch in Season 16, the founders asked for $200,000 in exchange for five percent equity, valuing the company at $4 million.
Since their launch in March 2021, the company reported $107,000 in sales in their first year, jumping to $482,000 in 2022, and reaching nearly $3.1 in 2023.
Mark Cuban ultimately won the deal by offering the $200,000 for eight percent equity, and one of the highlights of the episode came when the founders demonstrated the product live.
"I was nicknamed Mayonnaise by one of the locals,” Nalewak said.
“Our self-tanner is water based, it’s lightweight, it goes on clear and it doesn’t leave you feeling all sticky or greasy, and it’s so easy to use,” Phillips added.
After a quick shower, you’re meant to spray or foam the clear formula directly onto your skin using an applicator mitt for your body and your fingertips for your face.
The formula is said to dry in about 10 minutes and goes to work developing a tan over the next four to eight hours.
After that period, you’re supposed to wake up bronzed with a tan that is said to last from three to five days.
Formulated with Dihydroxyacetone (DHA) when applied, it chemically reacts with the proteins (keratin) on the outer layer of your skin, producing melanoidins, golden-brown polymers that give you a natural-looking tan without UV damage.
Over on YouTube, Nalewak featured in a video showing off what the product is supposedly capable of:
Viewers were stunned in the comments, with one person writing: “Marketing hack: put bro, dude, or guy in a product and all men will buy it.”
“I like that he actually shows the effect by having one side normal and the other side with the product,” a second added.
“Wow I didn’t know that men and women had completely different skin that required a specialty product for men’s skin. That’s totally crazy,” another penned.
Anish Vij