Domino's is taking things to the next level with its brand new selection of fiery chicken dishes.
Yep, you read that right, the iconic pizza chain is expanding its menu and taking customers on a Grand Tour of flavours from around the world.
We present you with the Chick 'n' Dip.
It boasts a strong line up of chicken tenders, wings, and boneless bites ready to be dunked, drizzled or smothered in an exciting new combo of next level dips.
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A recent study found that almost half of Brits take two or more holidays a year, with food at the heart of the experience.
But why fork out thousands to get a taste of that continental cuisine when you could enjoy some chicken tenders and Mediterranean Garlic Aoili from the comfort of your own home?
If that's not your thing, though, don't sweat, Domino's has got you covered with eight more delicious flavours, including Hot Honey, Teriyaki, Smoky BBQ, and Katsu Curry.
And if you're feeling particularly bold, you can heat things up with their Mexicana Mayo and Buffalo Hot dips, or take on the final boss, the Ghost Chilli Dip, which is sure to test your mettle.
Following a successful trial of the concept in the North East, Chick 'n' Dip finally got its big launch last night, and anyone looking for a Friday night feast can get themselves down to Protein Studios in Shoreditch, London, today (6 February) to try out the exciting new menu.
For one day only, guests can order unlimited tenders, wings and boneless bites, and as many dips as they can handle.
Opening times are between 12pm-2pm, 3pm-5pm and 6pm-8pm. So you better get a move on.
Expect food, soft drinks, and immersive entertainment inspired by the flavours behind the dips: Mexican wrestling with Wrestle Mexicana, sing your heart out at Katsu Karaoke, and a Wild West shooting range, Buffalo Hot Shot.
And while it's a free event, punters are encouraged to bring any foreign currency you've got lying around from your past adventures collected at the Chick 'n' Dip Exchange, which will go to vital care for young people living with cancer.
The decision to launch new chicken dishes has been backed by research into the nation’s eating habits and knowledge of different cuisines.
A survey of 2,000 adults reveals that Britain’s appetite for adventure is increasingly being fuelled by travel, with overseas experiences playing a key role in what people are having at home.
More than eight in ten (82 percent) say what they eat is an important part of their travels, while around a third (30 percent) believe travel has helped shape their taste preferences.
One in four (25 percent) also said that travel motivates them to try new flavours and foods.
Domino’s Director of Innovation Louise Pilkington said: “Chicken is one of the best loved foods in the country, which makes it the perfect vehicle for exploring bold, global tastes.
“With Chick 'n' Dip, customers can travel the world in a single order, mixing, matching and dipping their way through different flavours without ever having to choose just one.
“It’s a passport-free flavour adventure, built for people who want more excitement on their plate.”
Chick 'n' Dip will be available to order online, through the Domino's app, and in 1,399 Domino’s stores across the nation from Monday 9 February.
To learn more, visit https://www.dominos.co.uk/blog/chick-n-dip.
Topics: Food And Drink, Domino's
Anish Vij