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Airline is running surprise flights with unknown destination passengers only find out when they land

Home> Lifestyle> Travel

Updated 12:50 8 Apr 2025 GMT+1Published 12:49 8 Apr 2025 GMT+1

Airline is running surprise flights with unknown destination passengers only find out when they land

The travel scheme is called 'Destination Unknown' and it's been selling fast

Brenna Cooper

Brenna Cooper

Ever found yourself looking to book a holiday but not having a single idea about where in the world you'd like to visit?

Well, you could spend hours browsing the internet for inspiration in the hopes of snatching up a seat on a cheap flight. But why waste the time when you could let someone else pick the destination for you?

That's exactly what one airline is encouraging its customers to do as part of a new scheme which allows people to board a plane without the faintest idea of where they're going.

The scheme captured people's attention when traveller Miss Jo (@therealmissjo) shared a snap of her departure gate on Twitter, alongside the caption: "You buy a ticket and board the plane. Then you find out where you are going. Would you do it?"

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Would you trust an airline to pick your holiday destination? (KAREN BLEIER/AFP via Getty Images)
Would you trust an airline to pick your holiday destination? (KAREN BLEIER/AFP via Getty Images)

Responses to the idea were varied, with some people confused about whether or not the scheme would land you in visa issues, while others worried about finding last minute accommodation.

Which are fair points, but not very adventurous I must admit.

For anyone who does fancy the idea of a mystery holiday, this particular trip comes from Scandinavian Airlines and is the second time it has been offered to the airline's EuroBonus members.

Details about potential destinations have been unsurprisingly kept under wraps, although Miss Jo's post does confirm that travellers will be staying within the Schengen area, which means visas won't be an issue.

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Would you board this flight (X/@@therealmissjo)
Would you board this flight (X/@@therealmissjo)

However this doesn't answer pressing questions such as 'what clothes should I pack' as surely there would be nothing worse than packing your winter woolies and finding yourself on the south coast of Spain. Or worse, touching down in Reykjavík with only your shorts and flip flops.

Fortunately the company's most recent trip ran only for a couple of days, which means you could bring a few options, but the uncertainty seemed to be putting a fair few people off.

"Nope because I wouldn’t know what to pack," one person replied, while a second wondered: "Sounds pretty interesting... I wonder what the deal is with accommodation? You have to book that on arrival yourself?"

How do you book an 'unknown destination' holiday?

This is the second time which SAS has run the scheme, so it might be worth keeping an eye on its website for future announcements.

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Last year's trip ended up in Athens while one comment under Miss Jo's post added that the above trip landed in Seville.

Which is actually a pretty good destination all things considered.

This flight ended up in Seville, which is pretty good going (Getty Stock Images)
This flight ended up in Seville, which is pretty good going (Getty Stock Images)

The airline explained: "As last time, tickets were made available exclusively for members, solely for points, and sold out in only 4 minutes. "

Companies such as Wowcher also run several 'Mystery Holiday' trips every month, with locations not limited to the European continent. Which means you could very well end up in the Maldives, Bali or beyond.

Featured Image Credit: Nicolas Economou/NurPhoto via Getty Images

Topics: Travel, Viral

Brenna Cooper
Brenna Cooper

Brenna Cooper is a journalist at LADbible. She graduated from the University of Sheffield with a degree in History, followed by an NCTJ accredited masters in Journalism. She began her career as a freelance writer for Digital Spy, where she wrote about all things TV, film and showbiz. Her favourite topics to cover are music, travel and any bizarre pop culture.

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@_brencoco

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