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Featured Image Credit: Apple
Yes, it's here and it's slightly better than last year's model.
The iPhone 14 will cost you $799, while the Plus model will be priced at $899, though some customers will be able to get discounts if they trade in old models.
The regular iPhone 14 models come with a 6.1 inch screen and there's a 6.7 inch size for the Plus, making it as large as Apple's largest phone - the iPhone 13 Pro Max.
With each model being an iterative improvement on the ones that came before it, new features include an 'always on' display which shows off the time and notifications while dormant.
Other features for the iPhone 14 includes a longer battery life.
With a five core GPU and a six core CPU, Apple claims its new phone is more powerful than anything its competitors can match.
The iPhone 14 comes with a new 12 megapixel main camera, while the front facing camera boasts the same levels of definition. The tech giant has also boosted performance for low-light photos compared to the iPhone 13 range.
As well as this, Apple has introduced a slew of new features to protect the phone from being broken or stolen.
Coming with a ceramic shield to protect the screen from being smashed, the new phones also include an eSIM which can't be removed if someone steals it from you, protecting your data.
US models of the iPhone 14 won't even come with the SIM tray anymore.
The device also comes with an Emergency SOS feature which can use satellites if you ever find yourself in a really dangerous spot, as well as allowing you to use the FindMy app to share your location so people can find you if you get lost.
The iPhone 14 is set to hit shelves on 16 September, while the 14 Plus is due to be launched on 7 October.
Also part of the launch were the Apple Watch 8 and a new generation of AirPods Pro.
Among the new features for the Apple Watch Series 8 are an 'always on' display, a low power mode and a set of sensors which can keep track of your temperature or tell if you've been in a car crash.
Prices for this gizmo start at $399 and will be available from 16 September onwards.
Meanwhile, the company announced the Apple Watch Ultra, housed in a titanium case and designed to be a durable gadget usable for those going through tough conditions or extreme sports, though this one will cost you $799, and releases on 23 September.
The new model of AirPods Pro comes with longer battery life and stronger noise cancelling features, as well as a feature to help you find the charging case. They'll set you back $249 and launch on 23 September.