A UK Burger King restaurant is going vegan for an entire month, serving up plant-based versions of popular items like the Chicken Royale and Whopper alongside ‘ground-breaking’ new products.
The vegan concept will take over the chain’s Leicester Square flagship restaurant for a month-long pilot from 14 March until 10 April.
The brand's first meat-free branch will offer a ‘wider and better choice’ for vegans, vegetarians, flexitarians and meat-eaters alike, and follows ‘years of development’ alongside The Vegan Society to guarantee the meat-free menu ‘matches up to the same iconic flame-grilled flavour of its meat counterparts’.
Along with a dedicated meat-free menu for kids, items available will include: a Cheeeze & Bakon burger – set to be 'the crowning glory of the restaurant’s innovative new menu’; a Plant-based Bakon Double Cheeeze XL and Vegan Cheeeze & Bakon Royale; a Vegan Nugget Burger; a Plant-based Double Cheeezeburger; a Plant-based Cheeeze & Bakon Whopper; and sides such as Vegan Chilli Cheeeze Bites.
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The newly-launched plant-based and vegan Katsu range, available nationwide for a limited time only, will also be available at the restaurant.
The fast food giant will be keeping an eye on the most popular items from the pilot, with a view to making some of them available nationally in the future.
A press release said: “After years in development, Burger King® UK has announced the launch of its first ever completely meat-free restaurant, with a month-long pilot takeover at none other than its iconic Leicester Square flagship.
“The restaurant – which has also undergone a redesign transformation fit for the occasion – will be open from 14th March 2022 to 10th April 2022, and will showcase Burger King’s full menu of favourites, made completely meat-free.
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“Alongside much-loved heroes such as the Plant-based Whopper® and Vegan Royale, diners will also get an exclusive taste of over 15 ground-breaking new items.”
Burger King will also be donating 10p to Trees for Cities for every Plant-based Whopper or Vegan Royale sold nationally during the four weeks of opening.
Katie Evans, from Burger King UK, said: “We’re incredibly proud of our new meat-free menu; it absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products.
“The limited-edition menu is a direct result of our focus on vegan and plant-based innovation and goes hand in hand with our target of a 50% meat-free menu by 2030, as well as our commitment to sustainability and responsible business. We can’t think of a more fitting way to re-launch our new-look flagship in Leicester Square.”
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Dawn Carr, from PETA, added: “PETA applauds the UKs first all-vegan Burger King – a whopping great step in the right direction for animals and the environment. The planet needs a game-changing shift away from meat to combat the climate emergency, and Burger King is leading the way. We love its expanding meat-free range: from the Vegan Royale to the Vegan Nuggets, these plant-powered, protein-packed meals appeal to both vegans and meat-eaters!”
Topics: Food And Drink, UK News, Vegan
Jess Hardiman