When it comes to swimwear, there aren't that many options for the male community.
Two lads over in Canada are hoping to change this with the launch of the 'Brokini' (essentially a mankini but with one shoulder strap instead of two).
Chad Sasko and Taylor Field from Toronto are the brains behind the tongue-in-cheek 'bikini for men', which they describe as a 'bathing suit revolution of schmedium proportions'.
Advert
Despite the fact that their marketing seems like one long joke, the entrepreneurial duo insist that it's legit - they've got a website and everything.
If you're looking to add the brokini to your collection, you can buy one now for $45 (£34) online. There's a choice of two patterns - flamingo (aka Bromingo) and the pineapple (aka Fineapple).
In their about section, Sasko and Field wrote: "We (the founders) excelled in high school and found classes to be a joke.
"We therefore didn't develop any work or study ethic and spent most of our time playing hacky sack and sword fighting with meter sticks.
"We somehow made it into business school and were both perfectly mediocre and that is why we are stuck running a business that loses money like crazy.
Advert
"We hope to one day grow Brokinis enough to cover our MASSIVE cryptocurrency losses and hire a golden retriever as a receptionist, but we have no idea how to run a business so that seems pretty unlikely at this point.
They later commented: "If you want to learn more please go to the Brokini Product Page and click 'Add to Cart'. Then purchase 5 Brokinis. Cheers."
Yep, we're sold.
Aside from buying one, or five, of their unique new product, you can show your support on the Brokini Instagram account, which features a photo collection enough to make Borat green with envy.
Advert
As one photo promises, the male swimwear is 'the quickest way to add inches'. Ahem.
And if it doesn't fit? "Probably because you are too well endowed. We suggest you find a less fortunate friend and gift them the Brokini."
They even offer a Haiku to the visitors of their site: "Bikini for bros / Show off your package in style / Disappoint parents"
Advert
Moving stuff.
So if you're a bro and you want to look as cool as these two do, whether that be chilling by the pool or heading to the beach, you know what to do.
Although, in their words, the Brokini 'may attract wanted attention'. You have been warned.
Featured Image Credit:Topics: Viral, Men, Beach, Funny, Fashion, Canada