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A butcher has taken trolling to a new level after he poked fun at vegans by creating a carrot... made out of pork.
Inspired by vegan products named after meat, Tom Samways used pork mince, finished with an orange Italian herb glaze and a parsley top, to make his very own carnivorous 'carrots'.
And according to the 36-year-old, his bold creations have been an absolute hit with customers, with people flogging to his shop to try one. He sold an incredible 300 in just one day.
He said: "Everyone loved them. It started out as a bit of a joke, they were just a gimmick - but they have gone down well and we'll be making more.
"The idea came from the fact that a lot of vegan food is named after meat products, like vegan sausages and vegan chicken.
"I just thought, well, let's make a meat version of vegan food.
"They're just pork kebabs really. They're made from high-quality minced pork meat and are glazed with an Italian herb dressing to get that orange look. Then they're finished off with a bit of parsley."
Tom is the owner of T Samways High Class Butchers in Cardigan, West Wales and says he has received a bit of flack online about the carrots.
He said: "I have had a lot of backlash over it, including some not very nice comments. But at the end of the day it's just a joke.
"I don't know if veganism is a fad or not, but I haven't noticed a drop in sales. At first I was a bit concerned, especially during Veganuary, but if anything I've seen an increase in sales. We're definitely up every month.
"I think it's because people are a lot more aware of where their food comes from now. A lot of customers come in wanting high-class meat from a Welsh farm. They don't want to get it from a supermarket anymore.
"I don't have anything against vegans or businesses that change their products to suit demand - you have to do what works for you. But people who come to my butchers are meat-eaters."
This comes as calls for people to start to move towards a more animal-friendly diet gain force - with stars of TV and film, such as Joaquin Phoenix, pushing for change.
Ahead of his appearance at the BAFTA awards, the actor-turned-animal rights activist unveiled a banner on London's Tower Bridge making a plea for people to ditch animal products and go plant-based.
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