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Chocolate Company Tony's Chocolonely Shares Glimpse Of New Factory With Roller Coaster

Chocolate Company Tony's Chocolonely Shares Glimpse Of New Factory With Roller Coaster

A chocolate company has shared a glimpse of what its 'mega chocolate factory with roller coaster' will look like when it opens in The Netherlands.

Dutch confectionary company Tony's Chocoloney will be opening up a somewhat unusual factory in Zaanstad, whcih is northwest of Amsterdam, with Time Out saying the build is inspired by the weird and wonderful world of Roald Dahl's beloved children's novel Charlie and the Chocolate Factory.

Dutch architect firm SeARCH has released a rendering for the project, showing a central bright red unit with a massive rollercoaster sprawling out of it.

Credit: Tony's Chocoloney
Credit: Tony's Chocoloney
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With hopes for the impressive space to open its doors by 2024, according to Time Out the new factory is expected to cost Tony's €100 million (£89m/$115m).

The chocolate giant also hopes the attraction will have the capacity for up to 500,000 visitors a year.

The complex was announced back in November 2018, when Tony's Chocoloney promised it was going to build a chocolate factory with a roller coaster.

An announcement on its website said: "There will be a mega chocolate factory that everyone can visit, with a roller coaster. Really. We have been dreaming of it for ages... and it will really happen now. Whoop whoop straps.

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"Tony's Chocolonely has found a crazy location on the border of Zaanstad and Amsterdam: Pakhuis 'De Vrede', on the IJ / North Sea Canal."

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The company explained that 'De Vrede' used to be used for storing and handling grains and seeds, including cocoa, billing it as an 'impressive building on the water with a beautiful story'.

Credit: Tony's Chocoloney/SeARCH Architects
Credit: Tony's Chocoloney/SeARCH Architects

It said the surrounding land would be set up as a public park, with two new factories being built to make chocolate and produce bars - and the entire process will be visible to visitors.

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The post continued: "It will be a total experience. A Tony's Chocolonely Chocolate Circus, where you can learn and experience everything about chocolate, the problems in the cocoa industry and what Tony's Chocolonely does about it.

"Every year we ultimately want to receive 500,000 chocolate fans. With a ride on the roller coaster through the factory, we hope that visitors are so upset by Tony's mission that they will participate to realise it.

"Together making 100% slave free the norm in chocolate is leading in everything we do. In the national monument Pakhuis 'De Vrede' the head office of Tony's Chocolonely will be located and as we are used to with Tony's, the door is always open for everyone. The building therefore has a public character with restaurants, sports facilities and flex spaces for impact organisations.

"It will be some time before the Tony's Chocolonely Chocolate Circus opens its doors. But we have taken the first step. In a year or 3 it will be there. In the meantime, we will keep you informed."

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It added: "We are SUPER happy and cannot wait."

Featured Image Credit: Tony's Chocoloney/SeARCH Architects

Topics: World News, News, Netherlands, Chocolate

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected]